Founded by Gary M. Reynolds as the nation's first "event marketing agency" in 1979, GMR Marketing has grown into a global, integrated, award-winning engagement marketing agency. With an unparalleled international infrastructure of 600+ full-time marketing professionals, we create, consult, and activate in 70 countries, covering every continent from four regional hubs.
In our 30+ years of engagement marketing, we’ve cultivated a nuanced understanding of brand engagements that captivate consumer attention, influence opinion, and change behavior. We help brands connect with consumers through passion areas of sports, lifestyle, entertainment and music, and have earned particular recognition for our dedicated sports marketing practice and our innovative work in music marketing.
In 1998, GMR became a fully-owned subsidiary of Omnicom Group, a strategic holding company that manages a portfolio of global advertising and marketing leaders. Today our team includes full in-house creative, insights, events, field staffing, promotions, and digital departments.
Our work is insights-based and results-driven, and our clients include some of the world’s best-known brands, who turn to GMR for authentic consumer engagements that deliver sales results.
Credited as the pioneer of engagement marketing for founding GMR 30+ years ago, Gary continues to ignite the industry. Under his leadership, GMR has expanded its offerings to match consumer trends, creating integrated experiences for some of the world's biggest brands. At GMR’s helm, Gary remains in ‘idea mode,’ delving into new areas and challenging the status quo.
Lisa has been with GMR since 2000. As CFO, she has financial responsibility for GMR’s financial global operations. She also oversees all finance, IT, and project accounting teams, processes, and systems. Lisa is a Certified Public Accountant and is affiliated with the Wisconsin Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.
Cameron possesses 30+ years of marketing experience and has led the charge to transform GMR into a truly global agency, establishing owned offices worldwide and ensuring that GMR provides world-class service on a global level. Instrumental to GMR's global success, Cameron oversees all agency operations in his current role as Chief Operating Officer.
Craig joined GMR in 2002 after 25 successful years with Miller Brewing Company, where he led the charge in entertainment, event and sports activation programming. At GMR, Craig’s been instrumental in positioning us for long-term growth by restructuring the organization into centers of excellence, recruiting key executives, and investing in employee training, systems, and technology.
Maintaining high standards of quality and inspiring creativity agency-wide, Joe oversees all of GMR’s creative service functions. Prior to joining us in 2003, he was a principal partner in Hanson, Dodge and Sutter, Milwaukee’s largest design and branding agency. Joe's visionary thinking and creative imprint can be found in nearly every marquee program emerging from GMR.
Building on 14 years in senior brand marketing and sales at Miller Brewing Company, Dave joined GMR in 1998 and has been instrumental to the growth of core agency clients. Working out of our San Francisco office, Dave provides strategic leadership across the agency and leads cross-functional teams to build strategic programs around individual brands.
With GMR since 1999, Greg provides top notch client management by providing strategic solutions and fostering a spirit of partnership. Drawing on robust sports marketing and management experience, Greg has been key to the explosive growth and vitality of GMR’s sports marketing practice. In 2008, he was named one of the Sports Business Journal's "Forty Under Forty."
As an 18+ year veteran in digital, social, and mobile marketing, Bryan has an extensive background building programs at the intersection of entertainment and digital for some of the world’s best brands. Bryan joined GMR in 2008 and leads our digital strategic planning, exploring processes that leverage technology to drive authentic consumer engagements.
Dr. Dave holds a Doctorate in Cognitive Psychology and a Master's Degree in Experimental Psychology – a combination that provides special perspective on the processes underlying marketing, plus best-in-class research design and analysis. With Dave leading the way, we've developed a proprietary ROI framework that measures the true impact of event marketing on consumer behavior.
Mike joined GMR in 1998 and has been critical to GMR’s sports marketing, agency integrations, and overall business development. He opened our doors in Charlotte and continues to oversee that office’s growth. Mike prides himself in a professional, client-centric approach, in the recruitment of top talent for the agency, and in authentic southern hospitality.
Steve brought his music marketing, production, and management skills to GMR in 1989 and has proven integral to our growth as an entertainment and music marketing agency. Equally adept at brand strategy and program conception, Steve drives music strategy for both GMR and our clients, developing new initiatives while negotiating and coordinating cross-discipline music teams.
Heather has been with GMR since 1998 and has nearly two decades of experience in recruitment and staffing. As head of GMR's Human Resources department, Heather oversees employee recruitment, training, development, and benefits across the agency.
Marc’s tenure with GMR began in 1988. Since then, he’s worn many different hats – working directly with our largest clients, leading business development growth, and most recently, spearheading agency integration and immersion. Marc’s leadership allows GMR, incoming agencies, and OMC partners to collaborate both domestically and globally, providing GMR clients with fully-integrated marketing solutions.
GMR activates globally, reaching consumers on every continent from these strategic hubs. Contact us.
Brand growth and client satisfaction are the truest measures of our performance as an engagement marketing agency. Our work speaks for itself, but industry awards are nice reminders of the results our programs deliver.
They’re also an opportunity to congratulate our clients and recognize the teams behind our best work. So yes, you will find trophies on our shelves. What you won’t find are the egos that usually accompany such accolades.