“Thank you, Mom.” P&G’s robust sponsorship of the 2012 London Olympic Games centered on this singular theme. And the P&G Family Home, which just won silver in the 2013 Ex Awards, brought that theme to life by giving Olympian families a home away from home during the games.
In the heart of Madrid sits the Telefonica Flagship Store. Telefonica has an upbeat, friendly image. But last October we reversed course, hiring Spain's top horror film director to create a 360° experience we called "The Room." (Read More)
Lisa Johnson, Asia director of GMR Marketing, talks about how sports marketing is evolving in Asia and where smart brands should be looking to invest. (Read More)
Meet Steve Dupee. Senior Vice President of Client Management here at GMR. Fifteen year veteran of the sports marketing industry. 6'3" Virgo who loves travel, fine wine, and live music. And, we’re proud to announce, one of Sports Business Journal’s Forty Under 40 for 2013. (Read More)
We partnered with Fleishman-Hillard to host pop-rock duo Savoir Adore (Paul Hammer and Deidre Muro) at SXSW. They sat down with Freshwire CEO Shawn Amos to chat about band/brand partnerships, doing what they love, and their surprisingly strong Turkish fan base. (Read More)
HP is naming rights sponsor for the PGA Tour's HP Byron Nelson tournament in Dallas, Texas. Braving nearby tornadoes, the team has once again delivered a first class HP Technology Lounge for PGA spectators. (Read More)