Founded by Gary M. Reynolds as the nation's first "event marketing agency" in 1979, GMR Marketing has grown into a global, integrated, award-winning engagement marketing agency. With an unparalleled international infrastructure of 800+ full-time marketing professionals, we create, consult, and activate in 70 countries, covering every continent from four regional hubs.
In our 35+ years of engagement marketing, we’ve cultivated a nuanced understanding of brand engagements that captivate attention, influence opinion, and change behavior. We help brands connect with people through passion areas of sports, lifestyle, entertainment and music, and have earned particular recognition for our dedicated sports marketing practice and our innovative work in music marketing.
In 1998, GMR became a fully-owned subsidiary of Omnicom Group, a strategic holding company that manages a portfolio of global advertising and marketing leaders. Today our team includes full in-house creative, insights, events, field staffing, promotions, and digital departments.
Our work is insights-based and results-driven, and our clients include some of the world’s best-known brands, who turn to GMR for authentic engagements that deliver sales results.
Credited as the pioneer of engagement marketing, Gary founded GMR 30+ years ago and continues to ignite the industry. Under his leadership, we've expanded our offerings to match consumer trends, creating integrated experiences for some of the world's biggest brands. As Chairman, Gary remains in ‘idea mode,’ delving into new areas and challenging the status quo.
Cameron possesses 30+ years of marketing experience and has led the charge to transform GMR into a truly global agency, establishing owned offices worldwide and ensuring that GMR provides world-class service on a global level. Instrumental to GMR's global success, Cameron provides strong international leadership and strategy in his role as the agency’s Chief Executive Officer.
Lisa has been with GMR since 2000. As CFO, she has financial responsibility for GMR’s financial global operations. She also oversees all finance, IT, and project accounting teams, processes, and systems. Lisa is a Certified Public Accountant and is affiliated with the Wisconsin Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.
Craig joined GMR in 2002 after 25 successful years with Miller Brewing Company, where he led the charge in entertainment, event and sports activation programming. At GMR, Craig’s been instrumental in positioning us for long-term growth by restructuring the organization into centers of excellence, recruiting key executives, and investing in employee training, systems, and technology.
Jan oversees GMR’s Global Sports and Entertainment Marketing, corporate consulting practice, and key property relationships including the IOC, FIFA, NFL, NCAA and MLS. Jan has served 9 years on the IOC’s Sponsor Services and Hospitality advisory group, 12 years on the Board of Directors of the San Francisco 49ers Foundation, and as an event advisor to the Make a Wish Foundation.
Tyson leads GMR’s Client Management group across the entire agency, overseeing a team that delivers valued solutions and strong relationships to our global client base. The team’s success is grounded in their understanding of both our clients’ businesses and the greater experiential marketplace. In 2012, Tyson was named one of the Sports Business Journal’s “Forty Under 40.”
Elke leads the team that turns brand information, consumer insights and cultural trends into actionable solutions for our clients' biggest marketing challenges. Crafting impactful, relevant strategies to connect brands with consumers—it's both art and science. Prior to joining the Strategic Planning team, Elke spent 12 years in Client Management supporting some mega global brands.
Steve is responsible for directing GMR’s New Business Team, while providing valuable insights and direction to prospects. Steve has a strong history of driving both organic and new business in the sports and entertainment space for GMR through the creation of strategic business solutions for clients. In 2013, Steve was named one of the Sports Business Journal’s “Forty Under 40”.
Building on 14 years in senior brand marketing and sales at Miller Brewing Company, Dave joined GMR in 1998 and has been instrumental to the growth of core agency clients. Working out of our San Francisco office, Dave provides strategic leadership across the agency and leads cross-functional teams to build strategic programs around individual brands.
Maintaining high standards of quality and inspiring creativity agency-wide, Joe oversees all of GMR’s creative service functions. Prior to joining us in 2003, he was a principal partner in Hanson, Dodge and Sutter, Milwaukee’s largest design and branding agency. Joe's visionary thinking and creative imprint can be found in nearly every marquee program emerging from GMR.
As an 18+ year veteran in digital, social, and mobile marketing, Bryan has an extensive background building programs at the intersection of entertainment and digital for some of the world’s best brands. Bryan joined GMR in 2008 and leads our digital strategic planning, exploring processes that leverage technology to drive authentic consumer engagements.
In addition to her role in client management, Cameron is the general manager of GMR's Charlotte office, one of the agency's largest. Under her leadership, the team in Charlotte delivers internationally-recognized work for a variety of clients across the world's largest stages. Cameron has been with GMR since 2007 and in 2010 was named to Sports Business Journal's "Forty Under 40."
Heather has been with GMR since 1997 and has nearly two decades of experience in human resources, recruitment and staffing. As head of GMR's field staffing division, Heather oversees staffing solution design, talent sourcing, recruiting and management. Her team is responsible for maintaining active field networks and directly sourcing thousands of qualified brand ambassadors annually.
Marc’s tenure with GMR began in 1988. Since then, he’s worn many different hats – working directly with our largest clients, leading business development growth, and most recently, spearheading agency integration and immersion. Marc’s leadership allows GMR, incoming agencies, and OMC partners to collaborate both domestically and globally, providing GMR clients with fully-integrated marketing solutions.
Dr. Dave holds a Doctorate in Cognitive Psychology and a Master's Degree in Experimental Psychology – a combination that provides special perspective on the processes underlying marketing, plus best-in-class research design and analysis. With Dave leading the way, we've developed a proprietary ROI framework that measures the true impact of event marketing on consumer behavior.
Steve brought his music marketing, production, and management skills to GMR in 1989 and has proven integral to our growth as an entertainment and music marketing agency. Equally adept at brand strategy and program conception, Steve drives music strategy for both GMR and our clients, developing new initiatives while negotiating and coordinating cross-discipline music teams.
GMR activates globally, reaching audiences on every continent from these strategic hubs. Contact us. Our dedicated new business line is (800) 447-8560.
Brand growth and client satisfaction are the truest measures of our performance as an engagement marketing agency. Our work speaks for itself, but industry awards are nice reminders of the results our programs deliver.
They’re also an opportunity to congratulate our clients and recognize the teams behind our best work. So yes, you will find trophies on our shelves. What you won’t find are the egos that usually accompany such accolades.
“Creating the right environment is not something that comes from one person, a text book or policy—it comes from the people who are GMR," said CEO Cameron Parsons of our recent recognition as a Best Place to Work in Events. The award is Event Marketer's inaugural look at standout experiential marketing agencies and providers.