About GMR

We pioneered event marketing 35 years ago, and we've never stopped leading the way—pushing the boundaries and redefining the industry.

Founded by Gary M. Reynolds as the nation's first "event marketing agency" in 1979, GMR Marketing has grown into a global, integrated, award-winning engagement marketing agency. With an unparalleled international infrastructure of 800+ full-time marketing professionals, we create, consult, and activate in 70 countries, covering every continent from four regional hubs.

In our 35+ years of engagement marketing, we’ve cultivated a nuanced understanding of brand engagements that captivate attention, influence opinion, and change behavior. We help brands connect with people through passion areas of sports, lifestyle, entertainment and music, and have earned particular recognition for our dedicated sports marketing practice and our innovative work in music marketing.

In 1998, GMR became a fully-owned subsidiary of Omnicom Group, a strategic holding company that manages a portfolio of global advertising and marketing leaders. Today our team includes full in-house creative, insights, events, field staffing, promotions, and digital departments.

Our work is insights-based and results-driven, and our clients include some of the world’s best-known brands, who turn to GMR for authentic engagements that deliver sales results.

Gary's Bio
Gary Reynolds

Credited as the pioneer of engagement marketing, Gary founded GMR 30+ years ago and continues to ignite the industry. Under his leadership, we've expanded our offerings to match consumer trends, creating integrated experiences for some of the world's biggest brands. As Chairman, Gary remains in ‘idea mode,’ delving into new areas and challenging the status quo.

Cameron's Bio
Cameron Parsons

Cameron possesses 30+ years of marketing experience and has led the charge to transform GMR into a truly global agency, establishing owned offices worldwide and ensuring that GMR provides world-class service on a global level. Instrumental to GMR's global success, Cameron provides strong international leadership and strategy in his role as the agency’s Chief Executive Officer.

Lisa's Bio
Lisa Cieslak

Lisa has been with GMR since 2000. As CFO, she has financial responsibility for GMR’s financial global operations. She also oversees all finance, IT, and project accounting teams, processes, and systems. Lisa is a Certified Public Accountant and is affiliated with the Wisconsin Institute of Certified Public Accountants and the American Institute of Certified Public Accountants.

Craig's Bio
Craig Connelly

Craig joined GMR in 2002 after 25 successful years with Miller Brewing Company, where he led the charge in entertainment, event and sports activation programming. At GMR, Craig’s been instrumental in positioning us for long-term growth by restructuring the organization into centers of excellence, recruiting key executives, and investing in employee training, systems, and technology.

Jan's Bio
Jan Katzoff
Head of Global Sports and Entertainment Consulting

Jan oversees GMR’s Global Sports and Entertainment Marketing, corporate consulting practice, and key property relationships including the IOC, FIFA, NFL, NCAA and MLS. Jan has served 9 years on the IOC’s Sponsor Services and Hospitality advisory group, 12 years on the Board of Directors of the San Francisco 49ers Foundation, and as an event advisor to the Make a Wish Foundation.

Tyson's Bio
Tyson Webber
EVP Client Management

Tyson leads GMR’s Client Management group across the entire agency, overseeing a team that delivers valued solutions and strong relationships to our global client base. The team’s success is grounded in their understanding of both our clients’ businesses and the greater experiential marketplace. In 2012, Tyson was named one of the Sports Business Journal’s “Forty Under 40.”

Elke's Bio
Elke Zysk
EVP, Strategic Integration

Elke leads the team that turns brand information, consumer insights and cultural trends into actionable solutions for our clients' biggest marketing challenges. Crafting impactful, relevant strategies to connect brands with consumers—it's both art and science. Prior to joining the Strategic Planning team, Elke spent 12 years in Client Management supporting some mega global brands.

Steve's Bio
Steve Dupee
EVP Business Development

Steve is responsible for directing GMR’s New Business Team, while providing valuable insights and direction to prospects. Steve has a strong history of driving both organic and new business in the sports and entertainment space for GMR through the creation of strategic business solutions for clients. In 2013, Steve was named one of the Sports Business Journal’s “Forty Under 40”.

Dave's Bio
Dave Rosenberg
EVP & Chief Strategic Officer

Building on 14 years in senior brand marketing and sales at Miller Brewing Company, Dave joined GMR in 1998 and has been instrumental to the growth of core agency clients. Working out of our San Francisco office, Dave provides strategic leadership across the agency and leads cross-functional teams to build strategic programs around individual brands.

Joe's Bio
Joe Sutter
Chief Creative Officer

Maintaining high standards of quality and inspiring creativity agency-wide, Joe oversees all of GMR’s creative service functions. Prior to joining us in 2003, he was a principal partner in Hanson, Dodge and Sutter, Milwaukee’s largest design and branding agency. Joe's visionary thinking and creative imprint can be found in nearly every marquee program emerging from GMR.

Bryan's Bio
Bryan Rasch
Chief Digital Officer

As an 18+ year veteran in digital, social, and mobile marketing, Bryan has an extensive background building programs at the intersection of entertainment and digital for some of the world’s best brands. Bryan joined GMR in 2008 and leads our digital strategic planning, exploring processes that leverage technology to drive authentic consumer engagements.

Cameron's Bio
Cameron Wagner
SVP Client Management

In addition to her role in client management, Cameron is the general manager of GMR's Charlotte office, one of the agency's largest. Under her leadership, the team in Charlotte delivers internationally-recognized work for a variety of clients across the world's largest stages. Cameron has been with GMR since 2007 and in 2010 was named to Sports Business Journal's "Forty Under 40."

Heather's Bio
Heather Gaecke
VP Human Resources

Heather has been with GMR since 1997 and has nearly two decades of experience in human resources, recruitment and staffing. As head of GMR's field staffing division, Heather oversees staffing solution design, talent sourcing, recruiting and management. Her team is responsible for maintaining active field networks and directly sourcing thousands of qualified brand ambassadors annually.

Marc's Bio
Marc Smathers
EVP Integration

Marc’s tenure with GMR began in 1988. Since then, he’s worn many different hats – working directly with our largest clients, leading business development growth, and most recently, spearheading agency integration and immersion. Marc’s leadership allows GMR, incoming agencies, and OMC partners to collaborate both domestically and globally, providing GMR clients with fully-integrated marketing solutions.

Dr. Dave's Bio
Dr. Dave Bohnsack
VP Insights & Analytics

Dr. Dave holds a Doctorate in Cognitive Psychology and a Master's Degree in Experimental Psychology – a combination that provides special perspective on the processes underlying marketing, plus best-in-class research design and analysis. With Dave leading the way, we've developed a proprietary ROI framework that measures the true impact of event marketing on consumer behavior.

Steve's Bio
Steve Knill
EVP Music & Entertainment

Steve brought his music marketing, production, and management skills to GMR in 1989 and has proven integral to our growth as an entertainment and music marketing agency. Equally adept at brand strategy and program conception, Steve drives music strategy for both GMR and our clients, developing new initiatives while negotiating and coordinating cross-discipline music teams.


GMR activates globally, reaching audiences on every continent from these strategic hubs. Contact us. Our dedicated new business line is (800) 447-8560.

The Americas

  • Milwaukee
    Global Headquarters

  • 5000 S. Towne Drive
  • New Berlin, WI 53151
  • Charlotte

  • 1435 W. Morehead Street
  • Suite 190
  • Charlotte, NC 28208
  • Chicago

  • 200 E. Randolph Street
  • 41st Floor
  • Chicago, IL 60601
  • Los Angeles

  • 10960 Wilshire Blvd.
  • Suite 400
  • Los Angeles, CA 90024
  • New York

  • 220 East 42nd Street
  • 14th Floor
  • New York, NY 10017
  • San Francisco

  • 650 California Street
  • 29th Floor
  • San Francisco, CA 94108
  • Sao Paulo
    Latin American Headquarters

  • Rua Alexandre Dumas
  • 2200 - 6º andar, Chácara Santo Antônio
  • São Paulo - SP 04717-004
  • Brasil
  • Rio de Janeiro

  • Edificio Rio Sul Center
  • Rua Lauro Muller, 116 Suite 1302
  • Botafogo
  • Rio de Janeiro - RJ 22290-160
  • Brazil
  • Toronto
    Canadian Headquarters

  • 33 Bloor Street East, Suite 1601
  • Toronto, ON M4W 3H1
  • Canada
  • Vancouver

  • 1600-777 Hornby Street
  • Vancouver, BC V6Z 2T3
  • Canada

Asia Pacific

  • Singapore
    Asia-Pac Headquarters

  • 20 Kallang Avenue
  • Level 7A Pico Creative Centre
  • Singapore 339411, Singapore
  • Auckland

  • 100 College Hill
  • Ponsonby, Auckland 1011
  • New Zealand
  • Beijing

  • 21F Tower B, Chaowai MEN
  • 26 Chaowai Street, Chaoyang District
  • Beijing 10020
  • China
  • Sydney

  • Level 2, 40 Oxley Street
  • St. Leonards NSW 2065
  • Australia

Europe / Africa

  • Madrid

  • Calle de Orense 4, 5th Floor
  • Madrid 28020
  • Spain


Brand growth and client satisfaction are the truest measures of our performance as an engagement marketing agency. Our work speaks for itself, but industry awards are nice reminders of the results our programs deliver.

They’re also an opportunity to congratulate our clients and recognize the teams behind our best work. So yes, you will find trophies on our shelves. What you won’t find are the egos that usually accompany such accolades.

GMR's won a lot of awards for our clients

Blog: The Voice of Engagement

eSports: it’s huge, growing quickly, and shows no signs of stopping. And despite ongoing debate over how it compares to “real” sports, eSports has the potential to become the world’s first truly global sport. By David Rosenberg, GMR's Chief Strategic Officer. (Read More)



GMR agency updates

2015 Best Places to Work

“Creating the right environment is not something that comes from one person, a text book or policy—it comes from the people who are GMR," said CEO Cameron Parsons of our recent recognition as a Best Place to Work in Events. The award is Event Marketer's inaugural look at standout experiential marketing agencies and providers.