We blend offline and online experiences, leveraging passions that already run deep, like sports and entertainment. At the center of all we do: understanding customers and connecting with them in meaningful ways.


Get In Their Hearts

We build emotional connections for brands by leveraging passions that already run deep: sports, music, entertainment, and lifestyle.

Get In Their Minds

By creating brand experiences within and around these passions, we fuel memorable engagements and rich conversations.

Stay In Their Lives

The outcome is authentic, measurable growth in brand consideration, adoption and advocacy – connections that last.



The Passion:

Whether from the sidelines or the living room, impassioned sports fans are out there, reinventing the phrase “for the love of the game” each and every season.

The Expertise:

From consulting and negotiation to execution and measurement, our award-winning B2B and B2C sports marketing practice taps intelligently into fanaticism, partnering with both brands and industry players to create unparalleled brand experiences.


The Passion:

Music is unparalleled in its ability to tell stories, dissolve barriers, and heighten experiences. It’s an intersection of the personal and the social, of expression and activity, and it’s a powerful access point to consumers’ hearts and minds.

The Expertise:

30 years ago, we pioneered brands’ movement into music and entertainment marketing, and we continue to lead the charge, re-imagining music marketing through our work in music consulting, content creation and curation, publishing, and activation.


The Passion:

People love what stimulates, excites, moves, and entertains them – from television and film to technology and live events. When it’s really good, they’ll spread the word themselves.

The Expertise:

Whether aimed at mass appeal or a niche audience, entertainment offers brands the opportunity to plug into rich conversation with highly-motivated consumers. That’s exactly where we meet them.


The Passion:

Lifestyle – "a person’s particular way of living" – is complex, a blend of individual interests, relationships, and environment. These factors converge differently for each audience.

The Expertise:

Our expertise is in understanding those differences. From college to families to nightlife, we meet consumers at targeted junctures – the places, events, and passion points that define who they are and what they love.

Blog: The Voice of Engagement

eSports: it’s huge, growing quickly, and shows no signs of stopping. And despite ongoing debate over how it compares to “real” sports, eSports has the potential to become the world’s first truly global sport. (Read More)



GMR agency updates

2015 Best Places to Work

“Creating the right environment is not something that comes from one person, a text book or policy—it comes from the people who are GMR," said CEO Cameron Parsons of our recent recognition as a Best Place to Work in Events. The award is Event Marketer's inaugural look at standout experiential marketing agencies and providers.