We are a global experiential marketing agency.

Founded in 1979, GMR creates unforgettable experiences across sports, music, entertainment and lifestyle—helping brands connect with people via their passions. Our global team of 850+ creates, consults and activates worldwide, covering every continent from 16 offices in 9 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.


Gary Reynolds / Chairman

Cameron Parsons / CEO

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Keeping the "Human" in HR

GMR awarded for focus on communication, growth

Strategy Team Expands

Thuot, Garcia-Sotak support brand strategy worldwide

Ideation Team Expands

GMR announces Tania Dsouza, Digital Technology Director - Ideation

Humana // Senior Skip Day

Connecting seniors to national parks

Warner Bros // Suicide Squad

Harley Quinn's tattoo parlor leaves its mark on SXSW

Esurance // SXSW

Granting festivalgoers #EsuranceAccess for the modern world

Business of Sports 2016

GMR joins SBJ, Packers, Brewers and Bucks to talk sponsorship, fan engagement and sports business (photo by Scott Paulus)

2016 Ex Awards

XFINITY Zone & GMR take silver for best vehicle design

2016 Event It List

GMR "laid the groundwork for an entire industry"

2016 Sports Technology Awards

SAP & WTA named "Best Technology Partnership"