Our strength lies in our differences.

Our commitment to diversity, equity and inclusion lives in the very core of who we are and what we do. It’s foundational to our people, our work, our purpose.

Our DEI Manifesto

We seek a diversity of backgrounds and perspectives so we can create memories that matter for everyone.

We strive for equity by meeting people where they are, eliminating barriers and building on their unique talents so we can maximize everyone’s contribution. We seek to recognize, grow and unleash the perspective and possibility of each individual on our team. Together, we’re on a powerful journey. Our guiding principles:

01 Never stay neutral on inequity or human rights.

02 Uphold DEI as our operating system. It is central to everything we do.

03 Hold ourselves accountable, always.

04 Make room for mistakes. Even with good intentions, we’re still learning and growing.

05 Acknowledge discomfort. Move forward with courageous dialogue.

06 Keep a clear goal but take a flexible path. Allow for healthy disagreement.

07 Strive to be an industry leader. Be the change we expect to see.

08 Lead with respect and kindness. This is non-negotiable.

09 Focus on impact, not intent.

10 Value progress over perfection. Let’s go.

We make
unforgettable
stories for all.

“We will not become the most unforgettable, ingenious, and influential agency in the world without an intentional focus and continued efforts towards our lofty diversity, equity, and inclusion goals. It is our top StoryMaker and agency priority.”

— Tyson Webber, President & CEO, GMR

Play

Armando, an Art Director at GMR Marketing, teaches his two daughters how to draw

Jesse Soloff, an account director at GMR, shares a wide smile

Beth Pahlicek, an internal communications manager, has short, wavy brown hair and white frames for glasses

Usha Venkatesh, a data quality engineer, wears a traditional Indian dress called a Saree with two loved ones in a Hindu temple

Lesley Pinckney, an Executive Strategy Director and a black woman, sits next to a fireplace in a beautifully designed home. She is wearing a light pink collard dress shirt that has dark pink strawberries.

Rema Abu Hashim, a Diversity, Equity and Inclusion Associate, wears a short sleeved shirt and shares a warm smile

Meet some of the
amazing people
who make up GMR's
global family.

We're willing
to do the work.

We’re learning every day how to become better allies and advocates. It’s not always easy, but we’re comfortable with being uncomfortable. We’re holding ourselves accountable.

Here are some of the steps we're taking and the programs we’ve built to make DEI an integral part of agency life:

DEI is the foundation for creativity and has to be at the center of all we do. It is the key to growth.

— Aliah Berman, Global Impact & Inclusion Officer

We're engaging our employees

Employee Resource Groups including GLOW (Growth, Leadership & Opportunities for Women), Allied (focused on diversity, equity and inclusion) and a Health + Wellness group

Group learning sessions including interactive discussions, guest speakers, panels and AMAs

"Coffee Conversations" to build relationships across functions, levels and roles

Education resources, such as articles, podcasts, and our own original video series about GMR employees

We're taking time to reflect

Companywide observation of holidays including (but not limited to) Black History Month, International Women’s Day, Asian Pacific American Heritage Month, Pride Month, Juneteenth and Hispanic Heritage Month

Offices closed for reflection and formal observation of Martin Luther King Jr. Day and Juneteenth

We’re changing how we do business

Supplier diversity initiative to strengthen minority- and women-owned businesses

Unconscious bias training for all employees

Auditing and evolving recruitment and promotion processes to help increase representation in leadership positions

Aliah Berman, Chief Impact & Inclusion Officer

Aliah provides strategic and organizational guidance across all agency Impact & Inclusion initiatives, counsels executive leadership on critical cultural issues, and lights fires where fires need to be lit.

Executive Impact & Inclusion Council

Our Executive Impact & Inclusion Council ensures that DEI and sustainability initiatives get prioritized and resourced, and holds all leaders accountable—including each other. The council includes our CEO, President, Chief Impact & Inclusion Officer, and ten additional executives across our organization.

Perspective Practice

Experience the powerful fusion of Strategy, Experience Design, Sustainability, and DE&I at GMR, crafting culturally impactful work. Elevate your brand with our purpose-driven approach, rooted in cultural fluency, lived experiences, and sustainable solutions.