Poster of a black man shows GMR Marketing strives to understand human emotions
Going beyond data to understand the power of emotions

GMR’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. Experiential EQ: Going Beyond Data to Understand the Power of Emotions in Experiential Marketing focuses on the ways in which human emotion augments cohort marketing and reveals why consumers are drawn toward live experiences.

Ready to start building engagements that spark an emotional connection and influence attendees long after the event is over? Download the report to understand:

- The four emotional need states that drive experience seekers
- The experience territories that act as entry points for brands to meet consumer needs
- The way memory building can strengthen the outcomes of brand experience

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GMR Experience EQ
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