At its core, gaming provides people the opportunity to explore, discover, and engage. At a deeper level, it plays a critical role in unifying us through shared interactions, mutual passions, and community accomplishments. Now, more than ever, gaming is a powerful tool for creating connections between brands and gamers.

Our gaming experts partnered with Matt Marcou, the Former Commissioner of Madden and co-founder of Try Hard Consulting, to dig into an insight gamers have known for a long time—there’s a real, deep human & community connection on the other side of a screen. It's time brands figure that out too. This report can help.