"One would not typically equate pickles with southern California vibes, but Grillo’s Pickles actually pulled off a highly engaging and, dare I say, relevant activation at the Beach Life Festival. Maybe it was because the brand’s footprint featured a free tongue-in-cheek oversized pickle ride – the kind usually reserved for ponies, hippos and fire trucks outside of a grocery store. Plenty of IG fodder there. Or maybe it was because of the cool, retro swag that features a grinning pickle that the brand handed out to willing fans. But probably because Grillo’s sponsorship of the Speakeasy stage placed them squarely in the conversation of new music and potential main-stagers in future Beach Life Festivals, and bringing a cool-cred partner like Punk Rock & Paintbrushes to create on-site art and merch was a killer touch.”

"Coca-Cola knows to make a moment unforgettable. This past year, the brand didn’t just show up, it owned the experience across multiple events with Austin City limits standing out as a highlight. Picture this: a vibrant, high-energy space loaded with music, interactive elements, and personalization; where a joyful, inclusive experience became a destination, complete with an ice-cold can of Coke delivered by a brand ambassador that felt more like a friend than a staff member. The result? A flood of positive mentions and share-worthy content. Coke nailed the balance between cultural relevance and emotional connection, proving once again that they understand the audience, the context and how to turn a simple sip into a lasting memory."

“Xfinity’s multi-sensory approach created an authentic brand ecosystem that enhanced rather than competed with the WrestleMania experience. The activation perfectly balanced entertainment and thrill elements (games, contests, music) with practical brand demonstrations, while strategic data collection and sampling stations converted fan excitement into measurable business outcomes. The combination of consumable offerings, premium giveaways, and passive digital elements generated organic social amplification while demonstrating product value to WWE’s highly engaged, tech-savvy audience.”