COVID-19 may be a global phenomenon, but we’re all experiencing it in different ways. The pandemic has shifted people’s habits and priorities, values and goals, hopes and fears—exactly what you need to understand if you want your brand to connect with people in any meaningful way.
GMR is here to help your brand dig deeper, and build connections that make a meaningful, lasting impact. Unmasking Differences is our new research study that helps brands develop more nuanced, personalized strategies in a post-COVID world. We surveyed people across the United States to unpack how they are experiencing this moment in time. What’s keeping them up at night. And what they really need.