We believe experience matters.

Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.

Our passionate global team of over 850 people creates, consults and activates in more than 70 countries, covering every continent from 19 offices in 10 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.


Gary Reynolds / Chairman

Cameron Parsons / CEO

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New eSports Report Released

Proprietary research sheds light on eSports players and fans

12 Esports Forum Takeaways

Top trends to know from the SBJ Esports Forum

Freeze, Schwartz Join GMR, Diedrick Promoted

Content Production Studio grows, expands capabilities

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:60 of Formula E

What's new inside the motorsports revolution

Owner Presence Will Bring Stability to E-Sports

SBJ reports from the 2016 E-Sports Forum

GMR Charlotte: 2016 Top Workplace

GMR recognized in annual rankings

GMR Named Top Event Agency

Annual list ranks experiential and event specialists

CBS // SB50

World-class hospitality and experience design

Walter Arnold Joins GMR, Jeff Magnuson Promoted

Client Services department expands

Esports Forum October 6th

GMR is presenting sponsor, joining speakers from Xfinity, Eleague, Trokia