We believe experience matters.

Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.

Our passionate global team of over 850 people create, consult and activate in more than 70 countries, covering every continent from 19 offices in 10 countries. We’re headquartered in the United States, with our EMEA HQ in London, and are part of Omnicom Group Inc.


James Hunt / Managing Director

Cameron Parsons / CEO

Contact us


Play video

:60 of eSports Sponsorship (Part 3 of 3)

Identifying the brands with the most to gain in gaming

2016 NASCAR Marketing Achievement Award

Comcast XFINITY receives annual honor for the NASCAR XFINITY Series

Play video

:60 of eSports Lifestyle (Part 2 of 3)

Understanding fan behavior offline, online, and on the 2nd screen

Play video

:60 of eSports Consumers (Part 1 of 3)

85% of eSports consumers are open to brands reaching out through gaming—but one size doesn't fit all.

Natasha Kalashnikova Joins GMR

New Russian director of operations

Sustainability & Bid Cities

Embracing Olympic Agenda 2020

Athlete Engagement

Embracing Olympic Agenda 2020

The Olympic Channel

Embracing Olympic Agenda 2020

Olympism in Action

Embracing Olympic Agenda 2020

A permanent home for the Olympic Games?

Is there a better solution to staging the world's biggest sports event?