What fans are really looking for—and how brands can deliver better experiences
Esurance + GMR team up to create a major league VR experience at the 2017 All-Star Game
GMR's research goes beyond data to understand the power of emotions in experiential marketing
Interactive lounge shines at Austin City Limits Festival
Understanding why fans attend live sports—and how younger fans are changing the game
New research sheds light on enigmatic eSports players and fans
A new way of thinking
Custom event technology to promote the Wizarding World film
We are an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions.
Stunning fan destinations at stadiums across the US
Former Nike executive enhances agency’s global experiential practice
GMR's ECD looks to inspire + educate
¡Celebramos!
Music fans raise the bar on event prep
Appealing to a diverse audience through design
Capturing an active audience on the course
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