GMR Marketing | A Global Experiential Marketing Agency

GMR Turns 40

Four decades ago, we pioneered experiential. And we're just getting started.

What fans are really looking for—and how brands can deliver better experiences

Teaching young homeowners to become confident, unstoppable DIY project doers

GMR's research goes beyond data to understand the power of emotions in experiential marketing

Farming and football go head to head at Super Bowl LII

Understanding why fans attend live sports—and how younger fans are changing the game

A new way of thinking

We are an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions.

Stunning fan destinations at stadiums across the US

Alvaro, Jones, Pinckney honored as industry change agents

4 decades of experiential memories

Yahoo Sports takes a look at how entire buildings get wrapped for the Big Game

Honoring Black leaders throughout history

Appealing to a diverse audience through design

Capturing an active audience on the course