ABOUT

We believe experience matters.

Founded in 1979, GMR is an innovative global sponsorship and experiential leader, connecting brands and their consumers through shared passions. We change how people think, feel and behave through the power of experience. Experiences founded on data, rooted in insight, grounded in strategy, designed meticulously and executed flawlessly.

Our passionate global team creates, consults and activates in more than 70 countries, covering every continent from 26 offices in 14 countries. We’re headquartered in the United States and are part of Omnicom Group Inc.

OUR LEADERS

Cameron Parsons / CEO

Tyson Webber / President

Contact us

EXPLORE

Level Up: Esports + Experiential

The fan insight that brands are missing

Nissan Community Tour

Committed to community, equality + diversity

Pride 2018

Celebrating our diverse workforce

Omnicom Experiential Group

A curated collection of the best brand experience talent on earth

Land O'Lakes Farm Bowl

Farming and football go head to head at Super Bowl LII

Paralympic Potential

Brands can lead the charge to increase awareness + engagement

The UpSkill Project

Teaching homeowners to become confident, unstoppable DIY project doers

Fun: The Brand-Sports Fan Connector

How to design the sports experiences that fans want

2018 Forty Under 40 Awards

Matt Hill joins SBJ's class of 2018

2018 Bubbler Awards

GMR named top workplace for young professionals