Experiential Marketing

Live events, hospitality, tours, brand activation

GMR is the industry's most experienced experiential marketing agency. We bring brands to life through end-to-end experiential offerings: from brand strategy and experience design through event activation and measurement.

The biggest events

We’re on the world’s largest stages. 14 Olympic Games. 9 FIFA World Cups. 28 Super Bowls. SXSW. And so on. We have the relationships, experience, and infrastructure necessary to help brands shine when it matters most.

Turnkey solutions

We create all types and sizes of events, both B2B and B2C—from VIP hospitality and touring attractions to high-profile PR stunts, private concerts, and more. 

In-market expertise

Locations are hand-selected by regional experts, based on brand objective and market analysis. We maintain proprietary database of 30,000+ events/venues, and we custom-route mobile tours, because we know location matters.

In-house integration

One unified team means top-notch quality, efficiency, and a cohesive marketing strategy. The vast majority of our event programs leverage our robust Creative, Digital and Staffing capabilities, and we manage all production and ancillary event elements internally.

"GMR has continued to impress us with their ability to think big, while maintaining a close eye on the details.”

- Aliya Reynolds, Best Buy Canada

Amazing brand experiences don't happen by accident. Let's team up.
Contact us

Prefer phone? Call us: +1 (800) 447-8560


Complete in-house design
Fabrication management
Vehicle procurement
Fleet management
DOT compliance
Customized routing
Regional specialists

Complete in-house design
Production management
Venue sponsorship activation
Site selection/management
Talent booking/management
Sound/lighting design
Risk management
Full logistics, site fees, permits

Hospitality strategy & planning
Guest communications
Database management
Ticket management
Accommodations magement
Transportation management
Environmental design & production
Product showcasing
F&B management
VIP experiences
Staff hiring & training
Athlete/celebrity appearances
Financial management
Measurement/ROO reporting


2018 Forty Under 40 Awards

Matt Hill joins SBJ's class of 2018

Indian Motorcycle

Dominating at Daytona, from the sidewalk to the speedway

Ride On for Red Nose Day

Fighting child poverty through bicycle power

Future-Proofing Sports

Why we attend + how younger fans are changing the game

Sharing Power

GMR’s research reveals how event goers share experiences

SBJ Panel: Olympic Sponsorship

Sponsors’ role in technology future, fan experience

Olympic Sponsorship Strategy

The ultimate platform for brand transformation

GMR @ Super Bowl LII

Getting ready for the biggest event in football

New Research: Experiential EQ

Understanding the true impact of emotion in experiential marketing

Esurance // Behind the Plate with Buster

GMR + Esurance team up to create a major league VR experience