CAPABILITIES

Experiential Marketing

Live events, hospitality, tours, brand activation

GMR is the industry's most experienced experiential marketing agency. We bring brands to life through end-to-end experiential offerings: from brand strategy and experience design through event activation and measurement.

The biggest events

We’re on the world’s largest stages. 14 Olympic Games. 9 FIFA World Cups. 28 Super Bowls. SXSW. And so on. We have the relationships, experience, and infrastructure necessary to help brands shine when it matters most.

Turnkey solutions

We create all types and sizes of events, both B2B and B2C—from VIP hospitality and touring attractions to high-profile PR stunts, private concerts, and more. 

In-market expertise

Locations are hand-selected by regional experts, based on brand objective and market analysis. We maintain proprietary database of 30,000+ events/venues, and we custom-route mobile tours, because we know location matters.

In-house integration

One unified team means top-notch quality, efficiency, and a cohesive marketing strategy. The vast majority of our event programs leverage our robust Creative, Digital and Staffing capabilities, and we manage all production and ancillary event elements internally.

"GMR has continued to impress us with their ability to think big, while maintaining a close eye on the details.”

- Aliya Reynolds, Best Buy Canada

Amazing brand experiences don't happen by accident. Let's team up.
Contact us

Prefer phone? Call us: +1 (800) 447-8560

OFFERINGS

TOURING ATTRACTIONS
Complete in-house design
Fabrication management
Vehicle procurement
Fleet management
DOT compliance
Customized routing
Regional specialists

EVENT PRODUCTION
Complete in-house design
Production management
Venue sponsorship activation
Site selection/management
Talent booking/management
Sound/lighting design
Run-of-show
Risk management
Full logistics, site fees, permits
Security

HOSPITALITY
Hospitality strategy & planning
Guest communications
Registration/enrollment
Database management
Ticket management
Gifting/premiums
Accommodations magement
Transportation management
Environmental design & production
Product showcasing
F&B management
VIP experiences
Staff hiring & training
Athlete/celebrity appearances
Financial management
Measurement/ROO reporting

EXPLORE EXPERIENTIAL

Sonoma County at Super Bowl 50

Taste of Sonoma Lounge brings the elegance of the wine region to Super Bowl City

Ferrari 70th Anniversary

Casa Ferrari surrounds VIP guests in luxury

"Fantastic Beasts" Wand Master Training

Custom event technology + social sharing to promote the Wizarding World film

:60 of Healthcare, Part 2: Patients

Education, treatment + awareness through virtual experiences

:60 of Healthcare, Part 1: Providers

How immersive technology is changing the way doctors learn

Female Fans + Festivals

5 ways for brands to connect

2017 Silver Ex Award

Best Use of Technology and Social Media

Super Bowl 51 Décor

Pushing the limits of interactive décor

NFL HOUSE at SBLI

A one-of-a-kind VIP hospitality experience

Stryker // The Mako Experience

Elevating the experience for healthcare