Strategy, activation, measurement
True brand partners
We'll dive deep into your business to develop a strategic, comprehensive sponsorship approach that delivers against your goals. And we’re property-agnostic, working solely for brands to find the right fit for our clients—no conflict of interest.
We know the landscape
With vast B2B and B2C experience, GMR has a nuanced understanding of the sponsorship landscape, the fans, and the fan experience. We also have deep relationships across sports and entertainment. From amateur athletes to global events, so we know who to call to uncover insights and opportunities not easily accessed— and get the best deal done.
End-to-end sponsorship services
Complete sponsorship life cycle, in house, one unified team—from strategy/evaluation and negotiation/valuation all the way through creative development, activation, social amplification and measurement.
"We have never worked with an agency that's brought the quality, the expertise, and the knowledge of people that GMR can bring."
-Matt Lederer, Comcast
Research & insights
Target audience profile
Target reach & fit
STRATEGIC COUNSEL & PLANNING
Brand challenges & objectives
Sponsorship portfolio audit/eval
Proprietary sponsorship filter
Event landscape evaluation
Portfolio consolidation/exit strategy
Industry relationships & connections
Sponsorship platform development
Sponsorship proposal evaluation
Contractual entitlement negotiation
Global/national partnership negotiation
Naming rights negotiation