CAPABILITIES

Sponsorship

Strategy, activation, measurement

True brand partners

We'll dive deep into your business to develop a strategic, comprehensive sponsorship approach that delivers against your goals. And we’re property-agnostic, working solely for brands to find the right fit for our clients—no conflict of interest.

We know the landscape

With vast B2B and B2C experience, GMR has a nuanced understanding of the sponsorship landscape, the fans, and the fan experience. We also have deep relationships across sports and entertainment. From amateur athletes to global events, so we know who to call to uncover insights and opportunities not easily accessed— and get the best deal done.

End-to-end sponsorship services

Complete sponsorship life cycle, in house, one unified team—from strategy/evaluation and negotiation/valuation all the way through creative development, activation, social amplification and measurement.

"We have never worked with an agency that's brought the quality, the expertise, and the knowledge of people that GMR can bring."

-Matt Lederer, Comcast

OFFERINGS

MEASUREMENT
Research & insights
Target audience profile
Target reach & fit
Marketplace assessment
ROI/ROO
Performance benchmarks

STRATEGIC COUNSEL & PLANNING
Brand challenges & objectives
Sponsorship portfolio audit/eval
Competitive analysis
Platform exploration
Proprietary sponsorship filter
Event landscape evaluation
Industry-specific insights
Portfolio consolidation/exit strategy
Industry relationships & connections
Activation programs
B2B/B2C strategies

NEGOTIATIONS
Sponsorship platform development
Sponsorship proposal evaluation
Negotiation strategy
Contractual entitlement negotiation
Global/national partnership negotiation
Naming rights negotiation
Talent negotiation

We can help your brand build an impactful strategy.
Contact us

Prefer phone? Call us: +1 (800) 447-8560

EXPLORE

GMR Expands Presence in Tokyo

Satoshi Saito joins GMR as Director of Sponsorship Planning + Activation

Jersey Patch Deals

The future of sponsorships?

Stadium Naming Rights + Age

An investment in young sports fans

:60 of Naming Rights

Trends in naming rights sponsorships

New Research: Stadium Naming Rights

Sports fans report on fit and feel of corporate sponsors

Esports Brand Partnerships

A strategic perspective from Twitch + GMR

Tokyo 2020 Seminar

GMR + FleishmanHillard Japan welcome 130 sports marketers

6 Trends in Esports

What they mean for brands

SXSW 2017

What Young Women Want from Music Festivals

Super Bowl Standouts

How to impress fans who expect the unexpected