Strategy, activation, measurement

True brand partners

We'll dive deep into your business to develop a strategic, comprehensive sponsorship approach that delivers against your goals. And we’re property-agnostic, working solely for brands to find the right fit for our clients—no conflict of interest.

We know the landscape

With vast B2B and B2C experience, GMR has a nuanced understanding of the sponsorship landscape, the fans, and the fan experience. We also have deep relationships across sports and entertainment. From amateur athletes to global events, so we know who to call to uncover insights and opportunities not easily accessed— and get the best deal done.

End-to-end sponsorship services

Complete sponsorship life cycle, in house, one unified team—from strategy/evaluation and negotiation/valuation all the way through creative development, activation, social amplification and measurement.

"We have never worked with an agency that's brought the quality, the expertise, and the knowledge of people that GMR can bring."

-Matt Lederer, Comcast


Research & insights
Target audience profile
Target reach & fit
Marketplace assessment
Performance benchmarks

Brand challenges & objectives
Sponsorship portfolio audit/eval
Competitive analysis
Platform exploration
Proprietary sponsorship filter
Event landscape evaluation
Industry-specific insights
Portfolio consolidation/exit strategy
Industry relationships & connections
Activation programs
B2B/B2C strategies

Sponsorship platform development
Sponsorship proposal evaluation
Negotiation strategy
Contractual entitlement negotiation
Global/national partnership negotiation
Naming rights negotiation
Talent negotiation

We can help your brand build an impactful strategy.
Contact us

Prefer phone? Call us: +1 (800) 447-8560


Stryker + PGA TOUR

Capturing an active audience on the course

Level Up: Esports + Experiential

The fan insight that brands are missing

Paralympic Potential

Brands can lead the charge to increase awareness + engagement

2018 Forty Under 40 Awards

Matt Hill joins SBJ's class of 2018

Comcast, Intel golden after Games

GMR provided athlete sponsorship consulting, selection + management

Ride On for Red Nose Day

Fighting child poverty through bicycle power

Future-Proofing Sports

Why we attend + how younger fans are changing the game

SBJ Panel: Olympic Sponsorship

Sponsors’ role in technology future, fan experience

Olympic Sponsorship Strategy

The ultimate platform for brand transformation

Grant Thornton // #SupportingCast

Campaign to support the Broadway League Foundation steals the spotlight at the Tonys