CAPABILITIES

Sponsorship

Strategy, activation, measurement

True brand partners

We'll dive deep into your business to develop a strategic, comprehensive sponsorship approach that delivers against your goals. And we’re property-agnostic, working solely for brands to find the right fit for our clients—no conflict of interest.

We know the landscape

With vast B2B and B2C experience, GMR has a nuanced understanding of the sponsorship landscape, the fans, and the fan experience. We also have deep relationships across sports and entertainment. From amateur athletes to global events, so we know who to call to uncover insights and opportunities not easily accessed— and get the best deal done.

End-to-end sponsorship services

Complete sponsorship life cycle, in house, one unified team—from strategy/evaluation and negotiation/valuation all the way through creative development, activation, social amplification and measurement.

"We have never worked with an agency that's brought the quality, the expertise, and the knowledge of people that GMR can bring."

-Matt Lederer, Comcast

OFFERINGS

MEASUREMENT
Research & insights
Target audience profile
Target reach & fit
Marketplace assessment
ROI/ROO
Performance benchmarks

STRATEGIC COUNSEL & PLANNING
Brand challenges & objectives
Sponsorship portfolio audit/eval
Competitive analysis
Platform exploration
Proprietary sponsorship filter
Event landscape evaluation
Industry-specific insights
Portfolio consolidation/exit strategy
Industry relationships & connections
Activation programs
B2B/B2C strategies

NEGOTIATIONS
Sponsorship platform development
Sponsorship proposal evaluation
Negotiation strategy
Contractual entitlement negotiation
Global/national partnership negotiation
Naming rights negotiation
Talent negotiation

We can help your brand build an impactful strategy.
Contact us

Prefer phone? Call us: +1 (800) 447-8560

EXPLORE

2018 Forty Under 40 Awards

Matt Hill joins SBJ's class of 2018

Comcast, Intel golden after Games

GMR provided athlete sponsorship consulting, selection + management

Ride On for Red Nose Day

Fighting child poverty through bicycle power

Future-Proofing Sports

Why we attend + how younger fans are changing the game

SBJ Panel: Olympic Sponsorship

Sponsors’ role in technology future, fan experience

Olympic Sponsorship Strategy

The ultimate platform for brand transformation

Grant Thornton // #SupportingCast

Campaign to support the Broadway League Foundation steals the spotlight at the Tonys

GMR @ Super Bowl LII

Getting ready for the biggest event in football

Esurance // Behind the Plate with Buster

GMR + Esurance team up to create a major league VR experience

Lowe's Studio

Interactive lounge shines at Austin City Limits Festival