Gaming experience matters.
Esports is huge, growing, and an attractive marketing opportunity. This isn’t new news, but for most brands, gaming is relatively uncharted territory. Even the most strategic marketers have questions.
- Is the esports fan base the right fit for our brand?
- Where should our brand invest?
- How should we activate?
- How do we measure success?
Esports sponsorship strategy and activation must be analyzed and evaluated differently from mainstream sports. For brands looking to reach esports professionals, competitors, fans and viewers, insight and experience matter.
GMR serves as a partner to brand marketers, building strategic, end-to-end esports sponsorship plans.
Our approach is:
- FOUNDED ON DATA. We've dug deep into the esports landscape. We know the teams, the players, and the fans.
- ROOTED IN INSIGHT. We understand these audiences. How they engage. What they want. How to connect.
- GROUNDED IN STRATEGY. Brand audience and brand objectives are central. We'll determine where your brand should integrate with esports, and how best to communicate your 'authentic reason for being' in the eSports setting.
- DESIGNED METICULOUSLY. Sponsorship. Digital. Experiential. They're core disciplines for us, and we understand how to make them work together in harmony to deliver the best experience.
- EXECUTED FLAWLESSLY. With global reach and a deep bench, our team has the scale, agility, and experience to execute—and measure—complex activations that drive value for the brand.
Want a free copy of our latest esports research? Just fill out the form at the bottom of this page.