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GMR and sparks & honey to Host First Ever eSports Brand Summit

On Tuesday, October 20, 2015, marketing leaders will converge for the first-ever eSports Industry Brand Summit in New York City. The daylong event will be co-hosted by sparks & honey, the New York-based company that synchronizes brands with culture in the now, next and future, and GMR Marketing, the global engagement marketing company that puts brands at the intersection of consumers and their passions. The event will be held from 9:30 a.m.-4:30 p.m. EST at The Paley Center for Media (25 W 52nd St, New York, NY).

The eSports Industry Brand Summit will focus on insights and opportunities surrounding eSports, the global phenomenon of video gaming as a spectator sport.

With more than 32 million fans in North America and 205 million around the globe, eSports has become one of the hottest areas of opportunity in the marketing world. A full schedule of immersive talks and panels will arm attendees with acumen for shaping future eSports investments.

“eSports is growing at an unprecedented pace,” said Imari Oliver, VP, Creative Strategy at sparks & honey. “eSports provide brands with a huge opportunity to connect with a passionate and digital audience that’s unduplicated against traditional media channels. The eSports Industry Brand Summit will help brands understand and navigate this opportunity.”

Leaders, visionaries and experts from across the eSports landscape will lead talks and panels at the event. Speakers scheduled to appear include Andy Swanson, VP, eSports & Events, Twitch; Craig Levine, EVP, North America ESL/Turtle Entertainment America; Todd Harris, COO, Hi- Rez Studios; Todd Peterson, CEO, Alpha Draft; Hosi Simon, Global GM, VICE Media; Alexander Mueller, SK Gaming and eSports Team Owner; and Craig Barry, EVP of Production & Chief Content Officer, Turner Sports.

“We’re bringing the brightest minds in eSports together to shed light on the opportunities, challenges and insights driving the space today,” said Matt Hill, SVP of Global Sports and Entertainment at GMR. “For brands that want to reach an engaged, growing and digitally-savvy audience, it’s going to be an invaluable event.”

Both sparks & honey and GMR have emerged as leaders in the eSports space. The Summit is a natural progression in sparks & honey’s track record of leading Fortune 100 clients and producing recognized trends reports in the space. The agency will be releasing an eSports dedicated offering from its newly launched Product Suite platform, including a special edition of its app, n2, and a new trend report on eSports which will be released in December.

GMR recently announced the launch of a global eSports practice that formalizes their decades of experiential, digital, creative and strategic expertise in the gaming space. It is intended to meet the demands of brands that want to reach young, digitally-minded consumers through integration into eSports competitions, teams, media and game design.

Inaugural sponsors of the summit include Twitch, ESL and Turner Sports.

For eSports Industry Brand Summit information and tickets, go to https://esportsindustrybrandsummit.eventbrite.com.

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