Chobani & Weber Dominate at the 2015 Ex Awards
Last night in San Francisco, GMR and our clients at Chobani and Weber took home top honors in the 2015 Ex Awards. Kudos to the teams behind these two pieces of standout work, and thanks as always to our clients for giving us the opportunity!
Chobani: Best Mobile Marketing Campaign
Chobani topped the “Best Mobile Marketing Campaign” category for their nationwide sampling program.
This targeted tour emphasized quality of interactions over quantity of impressions—blending product trial, social media, couponing and retail integration to create memorable consumer engagements and drive purchase consideration.
"We view our grassroots programs as key drivers of product awareness."
“At Chobani, we view our grassroots sampling programs as key drivers in raising product awareness, driving trial, and repeat to enable our mission of bringing better, all-natural products to more people nationwide,” said Mike Messersmith, Chobani VP of Marketing.
“Our partners at GMR Marketing are experts at combining outstanding event operations and analytical rigor with powerful brand experiences to create those amazing contextual discovery opportunities,” he added.
“They have collaborated with us on best-in-class market selection criteria as well as program measurement innovation to take our grassroots strategy to new levels and continue our mission of introducing this great product to more people.”
Weber: Best Vehicle Design
Weber brought home the honor “Best Vehicle Design” for the Weber Grill Academy.
The Academy is a so-much-more-than-a-truck that brings a traveling product education showcase to retailers nationwide.
GMR’s experience design team designed the Weber Grill Academy to facilitate a dual-stage training experience and product demonstrations, and to reinforce brand and product messaging throughout. One particular design highlight: custom fabrication of the curbside section of the vehicle, which allowed the wall to convert to an ‘open air’ setup.
Special thanks to our partners at Craftsmen Industries, who handled vehicle build for the Weber Grill Academy.
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