6 Trends in Esports
What they mean for brands
By now, most brand marketers who play in sports and entertainment have been turned on to the massive industry that is gaming and esports. GMR has done in-depth research on how esports fans and players feel about brand marketing. And new research from Nielsen uncovers trends in the larger gaming atmosphere as a whole.
We asked our esports team to weigh in on top trends from the Nielsen research and what they mean for sponsors and brands.