Latest News

:60 of Naming Rights

Trends in naming rights sponsorships

Stadium naming rights are about more than just exposure. And there's never been a better time than now for brands to make the most of a partnership.

We look at trends in stadium naming rights—in just 60 seconds.

Play video

Read more about our naming rights findings in the full report


HPE and Ryder Cup Europe

Creating the world's first connected course

NFL @ Super Bowl LIV

Bringing a distinct flavor to Miami through décor

10 Ways Sponsors Can Support the Olympic Movement Right Now

Demonstrating leadership, innovation and brand purpose

Rakuten House

An e-commerce platform brought to life at NBA All-Star Weekend