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Brand, industry and agency updates from across the globe

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The Significance of Pokémon GO

Can this game help bring AR into the mainstream?

Rule 40's Post-Rio Brand Impact

"My gut tells me the value of official Olympic partnership is going to go down," GMR's Janmohammad told Adweek.

Strong Prospects

The Drum asks GMR's Dave Rosenberg about the marketability of the 2016 NBA draft class

Meet the YFF

Young female festivalgoers take the stage

2016 Pro Awards

Gold honors for Humana + Majestic

Jamie Corr Joins GMR from the IOC

Corr will serve as VP, Global Sports & Entertainment Consulting

Comcast Announces eSports Sponsorships

Xfinity enters field as major player in brand partnership

Hockey's New Look

NHL jerseys sport ads for the first time ever

Zaileen Janmohamed Joins GMR

Sports marketing veteran will be based in San Francisco