Brand, industry and agency updates from across the globe

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Hockey's New Look

NHL jerseys sport ads for the first time ever

Zaileen Janmohamed Joins GMR

Sports marketing veteran will be based in San Francisco

GMR Grows Social Strategy Team

Expands support for global digital, social media

eSports Measurement Essentials

How eSports sponsorships can—and should—be measured

Keeping the "Human" in HR

GMR awarded for focus on communication, growth

Strategy Team Expands

Thuot, Garcia-Sotak support brand strategy worldwide

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:60 of Young Female Festivalgoers

Meet the young women defining the future of music festivals

Perks of the Job

Using sports sponsorship to improve staff engagement

AR + VR in Live Sports

How tech is deepening fan engagement