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Brand, industry and agency updates from across the globe

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Brands Need to Believe in eSports

GMR talks eSports and sponsorship with Twitch

'Suicide Squad' Leaves Mark on SXSW

GMR is bringing #HarleysTattooParlor to life ahead of Warner Bros' summer movie release

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Daytona 500

Fan engagement in Comcast’s XFINITY Zone

Announcing: 2 New EVP Client Services

Wagner and Beer will co-lead GMR’s Client Services group in the United States

New: Chief Innovation Officer

In his new role, Bryan Rasch will focus on seamless, innovative brand engagements

FIFA World Football Museum

Reliving World Cup memories in Zurich

:60 of Live Streaming

How can (and should) brands get in on the action?

After Daytona

What will the NASCAR Charter system mean for teams & sponsors?

Canadian Sports in 2016

There's so much more to it than ice hockey