Brand, industry and agency updates from across the globe

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:60 Of Golf

Is golf having a millenial moment?

Contingency will rule in Rio

The savviest brands are already deep in activation planning

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:60 of eSports

Gaming is taking the world by storm

Experiential is Rising

Bellwether report shows live marketing growth

Couch-to-Concert Strategy

XFINITY is sponsoring Taylor Swift's The 1989 World Tour

Formula E isn't Formula 1

Crispin Bolt says FE has unique brand appeal

Women's football

Unlocking the potential for brands

New Hires at Global HQ

Fresh talent joins GMR’s experiential marketing ranks

Women's Sports Sponsorship

Recapping ESA's women in sport debate