Brand, industry and agency updates from across the globe

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GMR will manage sports marketing for the brand

Impossible Balancing Act?

The impact of the IOC's Rule 40 relaxation

The Ultimate Apprenticeship

GMR launches contest for best job in the industry

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:60 Of Golf

Is golf having a millenial moment?

Contingency will rule in Rio

The savviest brands are already deep in activation planning

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:60 of eSports

Gaming is taking the world by storm

Experiential is Rising

Bellwether report shows live marketing growth

Couch-to-Concert Strategy

XFINITY is sponsoring Taylor Swift's The 1989 World Tour

Formula E isn't Formula 1

Crispin Bolt says FE has unique brand appeal