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Brand, industry and agency updates from across the globe

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Esurance @ EMS

A case study in brand activation

2014 World Cup

Sponsor v sponsor v sponsor

Promotions Best Practices

6 pitfalls to avoid

Staying Authentic

The story behind Lolla's first brand sponsor

NCAA 2014

Reese's does Final Four right

World Cup Victory

Could it help Spain's economy?

2014 SBJ Nominees

GMR nominated for sports business award

SXsports

Tapping into the tech/entertainment crossover

Takeaways from Sochi

Our 5 top observations