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Brand, industry and agency updates from across the globe

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Promotions Best Practices

6 pitfalls to avoid

Staying Authentic

The story behind Lolla's first brand sponsor

NCAA 2014

Reese's does Final Four right

World Cup Victory

Could it help Spain's economy?

2014 SBJ Nominees

GMR nominated for sports business award

SXsports

Tapping into the tech/entertainment crossover

Takeaways from Sochi

Our 5 top observations

Canadian Soccer

Now is the time, says GMR's Matt Lewis

Sochi in Full Swing!

Our POV from on the ground