Bryan Rasch: CIO of the Year
Milwaukee Business Journal honors GMR's chief innovation officer
by Linda Spice, as published September 15, 2017 in the Milwaukee Business Journal
Seven simple words — “No one else had ever done it” — highlight Bryan Rasch’s innate ability to stay ahead of the curve when applying emerging technology to boost the customer experience.
“The intersection between how technology could create or change the way we could do things has always been a passion for me,” said Rasch, chief innovation officer at GMR Marketing, a global experiential marketing agency based in New Berlin.
Among his innovations after graduating in design and technology from Milwaukee Area Technical College in 1992, Rasch helped Gander Mountain become the first company in the country to publish catalogs using a full digital pre-press. At Hanson Dodge Creative, he led the development of Volkswagen’s first 3-D car configurator.
At GMR, Rasch oversees digital, social and mobile teams as well as the technology necessary to boost event management and customer experiences worldwide. His teams have executed complex technology and infrastructure amid world events that include The Super Bowl; the Olympics in Russia, Brazil, Korea and Japan; the World Cup in Brazil; and the NCAA Final Four. As part of the agency’s senior leadership team, he’s been at the helm of business growth with major clients, including Esurance, Comcast, Pepsi, Visa and P&G.