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Announcing Cameron Parsons, COO

GMR is excited to announce that Cameron Parsons, the agency’s Managing Director International, will assume the role of Chief Operating Officer, effective immediately.

Influence on Agency Growth

Over the past four years, Parsons has been responsible for building the agency’s increasingly significant international network.

His work across Europe, Asia, Latin America and North America has recently delivered global B2C and B2B clients with activations for 20 clients at the London Olympic Games, breakthrough digital and mobile programming translated into multiple languages, a record-breaking number of entries into the Cannes Lions International Festival for Creativity, and significant footprints at the Grammys, SXSW and Super Bowl XLVII.

As Chief Operating Officer, he will assume all operational management responsibilities and will report to Gary Reynolds, CEO and Chairman.

"GMR's business is undergoing dynamic growth worldwide," said Reynolds. "Cameron's international experience, deep connection to GMR and the Omnicom network and track record of producing unmatched marketing programs for some of the most significant brands in the world make him uniquely qualified to take on this important role."


Extensive Global Experience

Parsons’ career spans decades of delivering innovative and effective marketing solutions to a diverse range of clients and industries.

Prior to joining GMR, in 2003, Parsons founded his own marketing communications agency in Melbourne, Australia, established startup offices for a U.S. based promotional marketing shop in Sydney, Australia, then relocated to Los Angeles to take a leadership role with that agency.

He has held multiple posts in Asia Pacific at GMR, a member of Diversified Agency Services within the Omnicom network, and has been based out of GMR’s headquarters in Milwaukee, Wisconsin since 2009.

What’s Next

“Being deeply involved in the ground up planning and executing of GMR’s growth strategy and implementation over the past four years, I am honored to accept the role of Chief Operating Officer. I look forward to continuing our focus on expanding our service offering, digital fluency, and looking for opportunities to offer our broader and deeper resources to more clients in more countries,” said Parsons.

Parsons is overseeing the development and execution of upcoming client activations at global events including FIFA’s Confederations Cup Brazil 2013 and the Sochi 2014 Winter Olympics in Russia.

"GMR has become one of the most influential forces in marketing over the past several decades, and Cameron's knowledge, expertise and ability to contribute to the agency's creative and strategic focus will be extremely valuable,” said Dale Adams, CEO of Diversified Agency Services.

Media Inquiries:

Jamie Hannah – GMR US

Director - Public Relations

Tel: +1 312-324-8998 / +1 414-232-5560


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