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FCA’S Magical Memories Tour Hits the Road

London, 22 October 2014 – The number of looked after children has increased steadily over the past five years, however there are still not enough foster carers in the UK meaning many young children are staying in care. To address the issue, the UK’s leading foster care provider Foster Care Associates (FCA), creative solutions agency Superdream and sponsorship and experiential experts GMR Marketing have teamed up to create an event programme that will attract new foster carers across the South of England.

The Magical Memories Tour began on 11 September in Southampton and will cover 17 towns in just 24 days. The tour will take residents back in time with a treasure trove of toys from the 1970s and 1980s to evoke memories of their happy childhood. It is trying to use the metaphor that many kids do not have the memories they deserve to encourage people to consider fostering.

Stephan Hartung, Registered Manager for the South of England at FCA explains: “There are many children and young people in the South of England who would benefit from the opportunity of being cared for in a family setting. This road trip event is designed to make people think about their own childhood experiences and how, by becoming foster carers, they can help cared for children and young people in our area to grow up in a positive and nurturing environment.

“Fostering is an incredibly rewarding experience, and there are many factors that make up an ideal candidate – everything from being adaptable, resilient and nurturing to being a good listener and having a flexible response to a young person’s needs.

“We are looking for foster carers from diverse backgrounds that can look after individuals or sibling groups. In return, carers receive excellent conditions including support and training from their local FCA office as well as 24/7 access to our dedicated out of hours service of skilled and committed staff and access to existing foster carer mentors in the region.”

Cathy Ricketts, Head of Client Services at GMR Marketing UK commented: “We are thrilled to be able to assist FCA in recruiting new foster carers. In collaboration with FCA, we have created an event that will educate residents about fostering and the FCA and ultimately inspire them to become foster carers themselves.

“Fostering is not an overnight decision but can be an extremely rewarding and pleasurable lifestyle. We are confident that the magical memories will encourage adults to provide children with the same opportunities they had growing up.”

With Superdream’s creative development, co-ordination of PR and supporting online and social media activity, combined with GMR Marketing’s production, logistics on the ground team, the tour is set to help reduce the deficit of foster carers in the UK.

Magical Memories Tour dates

Date                             Location                                    Time

11th October 2014         Bargate Market, Southampton           9am - 4.30pm

12th October 2014         Commercial Road, Portsmouth           9am - 4.30pm 

14th October 2014         Asda, Havant                                   12 noon - 6pm  

16th October 2014         Birdworld, Farnham                          10am - 5pm

17th October 2014         Wolsey Place, Woking, Surrey           9.30am – 6.30pm

18th October 2014         Festival Place, Basingstoke                9am – 6pm 

19th October 2014         Worthing Sea Front 10k run              9.45am – 1.30pm

23rd October 2014         Churchill Square, Brighton                9am – 8pm

24th October 2014         County Mall, Crawley                        9am – 6pm

25th October 2014         Beachy Head Marathon, Eastbourne   6.30am – 6pm

26th October 2014         Great South Run, Portsmouth            8.30am – 3.30pm

27th October 2014         Chessington World of Adventures      10am – 8pm

28th October 2014         ASDA, Eastleigh                               12 noon – 6pm

29th October 2014         Taste of Winchester, Winchester City Market 9am – 4.30pm

30th October 2014         Paulton’s Park, Romsey                  10.30am – 4.30pm

31st October 2014         West Quay, Southampton                 9am – 8pm

1st November 2014        Fareham Farmers’ Market, Fareham 9am – 2pm

2nd November 2014       ASDA, Fareham                               12 noon – 6pm

5th November 2014        ASDA, Poole                                    12 noon – 6pm

6th November 2014        ASDA, Bournemouth                         12 noon – 6pm

7th November 2014        The Square, Bournemouth town centre 9am – 5.30pm

8th November 2014        Wimbourne in Bloom Charities Fair, Wimbourne 10am – 3pm

13th November 2014       ASDA, Brighton                                 12 noon – 6pm

15th November 2014       Brighton Christmas Gift Fair                10am – 5pm


Media Enquiries:

Mark Turner

Marketing Manager

GMR Marketing

+44 (0) 207 554 1242


About GMR Marketing

Founded in 1979, GMR Marketing is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle - helping brands connect with people via their passions. The outcome: true connections that last. Our team of 850+ creates, consults and activates in 70 countries, covering every continent from 17 offices in 10 countries. Many of the world's best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. In 2013, we helped our clients earn honors including Cannes Lions, Webby, Effie and EventTech awards. The agency is headquartered in Milwaukee, WI, USA, and is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Foster Care Associates

Foster Care Associates operates 50 offices across the UK, servicing every region in England, Scotland, Wales and Ireland. Since it was established 20 years ago, Foster Care Associates has placed 30,000 children with families to nurture and support them. In the UK there is a shortage of 10,000 foster carers, and the organisation aims to redress that balance via local events to provide insight and advice for potential carers.

For more information on becoming a foster carer with the FCA, call 0800 023 4561 or visit

About Superdream

Superdream are a highly creative full-service agency with a difference, fuelled and backed by data. With over 40 passionate industry experts working with the high level of knowledge and understanding that only their unique in-house analytics arm can provide. A reliable and proven process that produces better creative solutions, more meaningful communications and spectacular results.

Put our expertise to work for your brand.
Get in touch


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