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GMR Launches Moscow Office

Engagement Marketing Firm Expands Global Footprint, Meets Growing Sports Sponsorship Strategy DemandsIn Russia

GMR Marketing, the global sports, entertainment, and lifestyle marketing agency, announced the launch of a new office in Moscow, Russia today. The expansion into Russia and CEEMEA comes as a response to the market’s continued emergence as a global stage and, correspondingly, interest among the agency’s top brand clients to strategize around it. The effort, a move that is further widening GMR’s already-extensive international footprint, will be led by highly respected Russian marketer, Julia Scherbakova.

With both the 2014 Sochi Winter Games and 2018 FIFA World Cup on the horizon, a growing demand for sports sponsorship strategy is of particular interest to a number of GMR’s global brand clients. Having recently managed programs for several top-tier London 2012 Olympic Games sponsors, the agency is equipped to deliver.

“Strategic Marketing Consultancy, particularly in the world of sports and sponsorship, has been one of GMR’s core competencies for decades,” says Cameron Parsons, GMR’s International Managing Director. “Russia is fast becoming a crucial market in this space. First and foremost, we’re entering the market as the trusted partner of our global clients who see a rich opportunity in a key growth market. We expect local relationships to grow from the experience and counsel we bring to Russia”

GMR is no stranger to strategic expansion itself. The Russian base is among several other global offices that the Omnicom agency, a member of Diversified Agency Services, has launched in recent years. Openings include Singapore in 2010 and both Brazil and Australia in 2011. The agency now operates 17 offices in ten countries on five continents worldwide, executing client programs in 70 countries over the last 18 months.

“GMR has experienced significant international growth over the past several years,” says Gary Reynolds, GMR’s CEO and Chairman. “There’s no question that Russia is the next big global marketing stage. We couldn’t be more excited to place our clients front and center and extend our services even deeper into the region in years to come.”

Not unlike Russia, GMR’s entry into Brazil was launched with much the same focus on increased client needs surrounding the 2014 World Cup and 2016 Olympic Games. Since entering into the region last year, the office has been met with an increasing demand for marketing expertise among other brands in the region.

Newly-appointed office head Scherbakova joins GMR with over ten years of brand marketing experience in Russia and CEEMEA, most recently as the Marketing Communications Director for Sochi 2014 partner, MegaFon. Among Scherbakova’s responsibilities were leading the development and implementation of MegaFon’s sponsorship communication strategy for Sochi 2014 and for their properties across Football and Ice Hockey. Prior to working at MegaFon, Julia worked at leading advertising agency D’Arcy.

“GMR Marketing is a leading global agency already operating in some of the most important markets around the world,” said Scherbakova. “I look forward to extending GMR’s roster of blue chip global brands into Russia and the CEEMEA region and building a strong local client base.”

To learn more about GMR Marketing, visit

Media Inquiries:


Felicity George - GMR UK

Marketing and Communications Manager

Tel: +44 20 7554 1363 / +44 7860 405 984




Jamie Hannah – GMR US

Director - Public Relations

Tel: +1 312-324-8998 / +1 414-232-5560




About GMR Marketing

Founded in 1979, GMR Marketing ( is a global, full-service engagement marketing agency that blends off-line and online marketing to create branded experiences. GMR leverages the consumer passion areas of sports, music, entertainment and lifestyle interests. GMR is headquartered in Milwaukee, with 17 offices in 10 countries. GMR has received numerous industry accolades, including SportsBusiness Journal’s 2009 “Sports Event Marketing Firm of the Year” award and 2011 “Best In Corporate Consulting, Marketing and Client Services. GMR is a part of Diversified Agency Services, a division of Omnicom Group Inc.

About Diversified Agency Services

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (, manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

About Omnicom Group Inc.

Omnicom Group Inc. ( is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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