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GMR and SportsMark Announce Merger

GMR Marketing is excited to announce that we have begun a merger with global sports marketing leader SportsMark Management Group.

This worldwide merger will harness our collective B2B and B2C proficiencies, bringing together GMR’s strategic digital and consumer engagement capabilities with SportsMark’s global event operation and hospitality experience.

The result: one of the most significant sports and entertainment practices in the industry. With a total of more than 850 full-time staff working in 20 offices in 10 different countries worldwide, the combined footprint across North America, South America, Europe, and Asia/Asia Pacific will run deeper than ever.

Clients Benefit from Agencies’ Integrated Capabilities

“As one entity, we will offer our clients an unmatched combination of strategic and operational resources with deep event marketing experience and key relationships with global sports and entertainment properties,” said Gary Reynolds, GMR’s CEO and Chairman.

The combined entity will give global clients expanded resources in the areas of strategy, consulting, digital/creative services, events, promotions, field staffing, sponsorship activation and corporate hospitality. The creative/design and digital/social departments will grow to a combined team of over 100 experts globally, helping deliver world-class strategies and execution for clientsacross sports, entertainment, music, and lifestyle passions.

“We look forward to delivering our clients an expanded, comprehensive scope of integrated marketing, hospitality, and event management capabilities in key markets around the globe, while providing the same level of strategic customization and best-in-class service that both SportsMark and GMR are known for,” said Steve Skubic, SportsMark’s CEO.

Media inquiries: Jamie Hannah, GMR US Director – Public Relations, 312-324-8998 /

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