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JCP Launches Merry Christmas America

On Black Friday, GMR client jcp will launch Merry Christmas America, one of the largest nationwide promotions in U.S. history. jcp is giving away 80 million commemorative buttons, 20 million of which will win consumers great gifts. It's their way of saying "Merry Christmas” to America.

When you receive a button at a jcp store, simply go online, enter the code, and see if you’ve won. Gifts include 131 great American vacations plus thousands of home goods, jewelry, kitchenware, and gift certificates. The website also offers holiday-themed games, e-cards, and a dynamic “button tree” that displays the 50 collectible buttons and features real-time winners from across the country.

The promotion runs Black Friday through Christmas Eve. “And yes, we’re going to start our Black Friday—on Friday” wrote jcp CEO Ron Johnson in a recent email to jcp reward customers. goes live this Friday at midnight, and stores open at 6 a.m.

GMR partnered with jcp to refine and develop the Merry Christmas America concept. We developed and are managing the desktop and mobile websites, as well as managing prize fulfillment for the entire promotion, including travel plans for vacation winners.

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