Hockey's New Look
NHL jerseys sport ads for the first time ever
By Rob Coolican, Kelsey Philpott & Lorne Cooperberg, members of GMR's Hockey Subject Matter Expert team
Hockey fans are used to watching elite players put a team on their shoulders and carry it to a win. Now, fans will need to get used to those shoulders carrying a brand logo.
Jersey advertising is in play for the first time at the 2016 World Cup of Hockey...and everyone is going to be just fine!