Latest News

Purpose to the People

How Brand Purpose + Experiential Builds More Meaningful Connections

Harsh but true: we are marketers in a world where most people don’t care about brands. In this world, generating brand love is crucial to the success and survival of our organizations.

But brand love is not a direct output of showing up with clever creative and a generous budget. It’s not guaranteed by a viral video or an influencer endorsement. Brand love is earned. And it’s earned by building meaningful, memorable connections with people on a human level.

Here’s our two-part recipe for doing exactly that. Part one: Get back to your brand purpose—your reason for being that matters to your audience and their lives. And part two: communicate that purpose to your audience in an authentic, consistent and meaningful way. 

Keep reading Purpose to the People »

EXPLORE

Black Lives Matter

Read GMR's Statement

The Brandemic Study

COVID-19 Confirms the Power of Experience

10 Ways Sponsors Can Support the Olympic Movement Right Now

Demonstrating leadership, innovation and brand purpose

GMR Welcomes Aliah Berman

New head of DEI will drive diversity action plans across the business