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Purpose to the People
How Brand Purpose + Experiential Builds More Meaningful Connections
Harsh but true: we are marketers in a world where most people don’t care about brands. In this world, generating brand love is crucial to the success and survival of our organizations.
But brand love is not a direct output of showing up with clever creative and a generous budget. It’s not guaranteed by a viral video or an influencer endorsement. Brand love is earned. And it’s earned by building meaningful, memorable connections with people on a human level.
Here’s our two-part recipe for doing exactly that. Part one: Get back to your brand purpose—your reason for being that matters to your audience and their lives. And part two: communicate that purpose to your audience in an authentic, consistent and meaningful way.
