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Tokyo 2020 Seminar

GMR + FleishmanHillard Japan welcome 130 sports marketers

Last week, GMR and our partners at FleishmanHillard Japan hosted a Tokyo 2020 Seminar at Roppongi Academy Hills in Tokyo. Our audience of more than 130 included TOP and domestic sponsors, the Tokyo 2020 Organizing Committee, agency partners and influencers in the Japanese sports marketing industry.

The educational session, aimed at helping new sponsors leverage their Olympic sponsorship rights, covered strategic planning, communications, activation, hospitality programming and athlete ambassador programs. 

Popular themes at the seminar included technology, relationship building and the importance of thorough planning. Here are a few key takeaways as brands look ahead to the 2020 Olympic Games.

Engagement. The Olympic experience is not just about the 17 days of The Games themselves, but about the opportunity for your brand to engage with audiences both before and after the event.

Influencers. Athletes are the face of the Olympic Games, so developing key relationships with them will allow your brand to humanize itself in the eyes of your key audiences and become part of the celebration. Additionally, influencers have the power to elevate your brand while driving awareness and impact.

Legacy. As national leaders, domestic sponsors should be focusing on how to create a legacy—not just for their business, but for local communities and the country alike.

Technology. Technology will be key, both leading up to and during the 2020 Games. Ensure your brand capitalizes on this opportunity.

Preparation. Start planning now and engage the right partners with the right expertise.

Get started on your sponsorship journey. 

Learn how GMR can help

The opportunity to share our perspective and exchange ideas with the Japanese sports marketing community has only furthered our commitment to and excitement for the Tokyo 2020 Olympic Games. 

If you're looking for an agency partner to help your brand make the Olympic journey, contact GMR to learn how we can help. 

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