Tokyo 2020 Seminar
GMR + FleishmanHillard Japan welcome 130 sports marketers
Last week, GMR and our partners at FleishmanHillard Japan hosted a Tokyo 2020 Seminar at Roppongi Academy Hills in Tokyo. Our audience of more than 130 included TOP and domestic sponsors, the Tokyo 2020 Organizing Committee, agency partners and influencers in the Japanese sports marketing industry.
The educational session, aimed at helping new sponsors leverage their Olympic sponsorship rights, covered strategic planning, communications, activation, hospitality programming and athlete ambassador programs.