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GMR Delves into Details of 'Ultimate' Apprenticeship

GMR’s Managing Director, James Hunt recently spoke to Event about the Ultimate Sports and Entertainment Apprenticeship which was launched last week (26 August). James explained why the apprenticeship has been launched, what the apprentice will be required to do on a day-to-day basis and what the future holds for the apprentice.

Here is an excerpt of the article written by Brea Carter:

James Hunt explained the agency opted to launch the apprenticeship to generate discussion, as well as provide the next generation of event industry professionals with a platform in which to grow.

"We were inspired by similar successful programmes we had run for our clients in other markets and as an agency, we have always focused on developing up-and-coming talent," he said.

"The apprenticeship allows us to provide someone with the perfect opportunity to break into our industry and fast track their experience in a way that has never previously been done. It will also provide the industry and budding event professionals with behind-the-scenes insights throughout the year."

An average day

"The apprentice will not just get unprecedented access to the biggest and best events around the world, they will get to experience what goes in to delivering an event and creating the hype that surrounds the event," said Hunt.

"The apprentice will be attending the events as a GMR ambassador and will be visiting the client experiences we are creating, attending pre-launch and pre-match PR sessions and getting to witness how it all comes together from a creative vision through to the actual experience."

He added that there will also be a journalistic element to the apprenticeship. "The apprentice will be conducting interviews with industry experts, professional athletes and fans to provide behind-the-scenes insights through a range of mediums such as blogs, video diaries, podcasts and a white paper."

While prior experience isn’t essential, Hunt notes the apprentice will need to have an understanding of the sports marketing industry.

Read the full article published on 2 September 2015 in Event.

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