Young women, especially those between the ages of 18 and 24, are among the most passionate fans at music festivals. The Young Female Festivalgoer (YFF) attends frequently, is highly engaged, has a large social network, and is therefore becoming increasingly influential to the festival landscape.
At SXSW 2017, GMR put on “What Young Women Want from Music Festivals,” a panel exploring the evolution of music festivals, marketing challenges, and ways for brands to connect with YFFs.
Director of Global Sports + Entertainment Consulting at GMR Marketing, Jackie Woo moderated the panel that included a concert promoter, a talent manager and a young female festivalgoer. The group discussed the evolution of music festivals, including shared fan struggles and how organizers are addressing them, as well as ways for brands to make their mark with YFFs. Here’s a breakdown.
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