The Work

Humana // Senior Skip Day

Connecting seniors to national parks

As a National Park Foundation premier partner for the Find Your Park movement and the official healthcare sponsor of the National Park Service Centennial, Humana helped kick off the 100th year celebration by hosting several health-related activities at national parks. 

Award Winner:

2016 Sabre Awards
2016 Halo Awards
Work with GMR

GMR partnered with Humana to deliver Senior Skip Day—a campaign to inspire seniors to head outdoors and to help foster better overall health and well-being. Humana provided free access to national park service sites, and offered seniors access to yoga classes, tai chi, hiking, biking, painting and canoeing. Participants were also able to sign up for a Lifetime Pass on this day, courtesy of Humana.

Senior Skip Day was a huge success, attracting over 3,000 seniors and earning more than 93 million media impressions. The campaign went on to win Gold for Sponsorship in the 2016 Sabre Awards.


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