Experiential EQ

Going beyond data to understand the power of emotions in experiential marketing

GMR Marketing’s latest research has uncovered an entirely new framework for understanding human emotion in the experiential space—and a deeper, better way for brands to create connections that last. Experiential EQ: Going Beyond Data to Understand the Power of Emotions in Experiential Marketing focuses on the ways in which human emotion augments cohort marketing and reveals why consumers are drawn toward live experiences.

Download the report to understand:

  • The four emotional need states that drive experience seekers
  • The experience territories that act as entry points for brands to meet consumer needs
  • The way memory building can strengthen the outcomes of brand experience

Ready to start building engagements that spark an emotional connection and influence attendees long after the event is over?

Download Experiential EQ


NFL @ Super Bowl LIV

Bringing a distinct flavor to Miami through décor

Xfinity Bark-Activated Vending Machine

Generating buzz—technically, barks—for the Secret Life of Pets 2

Rakuten House

An e-commerce platform brought to life at NBA All-Star Weekend

The Humana Cabana

A cool place for senior baseball fans