Experience Football

with GMR FC

WE BELIEVE EXPERIENCE IS THE MOST POWERFUL WAY TO CONNECT BRANDS WITH FOOTBALL

And the time is now. FIFA World Cup 2026™ is approaching fast. We’ll help your brand find the perfect space. Let us help you Experience Football.

Get in the Game

Experience Football

Football Kick
There’s a whole universe around the world of football.

It’s beyond players, coaches and on-pitch excitement—if you know where to look.

Fans View from the Stands
We call it the Experience Field.

Pure football culture. From casual fans to the obsessed. From advanced player analysis to player social feeds to the businesses that keep the sport running. It’s vast.

Woman Kicking Football
Games are on just 90 minutes.
The Experience Field is never off.

And that means unlimited business possibilities. B2B, B2C, hospitality and beyond—from the highest levels of football to grassroots, and anything in between (esports, anyone?). Because football passion never stops, the Experience Field fuels it 24/7/365.

Wide-Angle View of Pitch
There’s a unique, ownable space for your brand.

Want to truly Experience football? Whether you’re experienced or new to the sport, connect the right way and suddenly 5 billion global fans are now your fans.

GMR FC - Experience Football
We live in the Experience Field.

That’s why we created GMR FC. We’re subject matter experts that fit brands into this space in powerfully human ways. Make your brand matter. Let us help you navigate this territory and… Experience Football.

OUR EXPERIENCE BECOMES
YOUR EXPERIENCE

We are GMR FC, built on 30+ years of football experience.

JESSIE GIORDANO

EVP, Global Lead

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JESSIE GIORDANO

Just because the ‘26 World Cup is the cannot miss event of the decade doesn’t mean high costs will price you out. We’ll help so your brand isn’t on the sidelines.

ADAM LIPPARD

Chief Partnership Officer

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ADAM LIPPARD

Start now, first mover’s advantage is real. Surround your brand with trusted advisors. Recognize typically long internal sell-in processes. Be deliberate and purposeful.

ALEXA SUNDERLAND

Vice President

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ALEXA SUNDERLAND

The earlier you join the game, the more choices you have and opportunities available to obtain ROI.

MAT JOHNSON

Chief Relationship Officer

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MAT JOHNSON

Ride the wave of interest following the tournament. The best way to do that, look at how your brand can invest in those inspired to play—make a difference.

MAX LENDERMAN

Chief Experience Officer

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MAX LENDERMAN

Your brand’s experience is the message. Explore what you want to do, then we can help you create the elements necessary to achieve it.

BRIAN PETTIT

EVP Experience Design

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BRIAN PETTIT

Have a clearly defined purpose with a specific role to play in elevating the experience, assisting the culture, and celebrating the tournament.

AURELIEN LORANG

Account Manager

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AURELIEN LORANG

Each host market has a unique and established football culture. Connecting to these audiences authentically places brands in a visible and highly-engaging position.

LUDO POUILLY

Senior Director

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LUDO POUILLY

For the first time, USA will be the heart of football and United 2026 the epicenter of sport! Be ready for the biggest marketing campaign, embracing DE&I at the heart.

MIRELLA BARTON-STEINER

Director

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MIRELLA BARTON-STEINER

Get in early, start activating before others, and find a way to embed and extend your brand impact well beyond the event.

JAMES WARD

Vice President

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JAMES WARD

Now is the time to take action. Premier opportunities are already being taken by forward-thinking brands that recognize the impact of the historic 2026 World Cup.

CLEMENCE DELAHAYE

Account Supervisor

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CLEMENCE DELAHAYE

Go and do it without any hesitations! Mostly think BIG and out of the box as (almost) everything will be possible at the 2026 World Cup.

MARK GAGE

Sr. Creative Director

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MARK GAGE

Football culture is always on. Find your place within the discussion looking beyond the 90 minutes and to the future.

ANDY BLACK

Account Supervisor

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ANDY BLACK

It’s key to understand the North American football landscape and consumer, how it/they differentiate from the Global norms, and then position/activate accordingly.

In a game of experience, partnerships are crucial. Combining GMR FC
and 18K talent makes us unstoppable.

WILL THOMAS

Founder

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WILL THOMAS

There are so many benefits from association with the World Cup. Brands must evaluate all avenues to ensure their investment is custom-fit to their objectives.

DAVE O'CONNOR

Founder

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DAVE O'CONNOR

All eyes are on the ‘26 World Cup, but brands should also consider the 2025 Club World Cup. It has the world’s best club teams and provides original opportunities.

Our experience delivers elite numbers

50+

Brands activated over the last decade

4M+

Annual Consumer Interactions

6B+

Global Media Impressions

8

FIFA World Cups

18

FIFA Tournaments

We’ve Experienced Football with world-class brands.

Over the years we’ve helped many brands find their place in the Experience Field and connect with fans in global football. We can help you find your unique place, too.

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