Latest News

From new hire announcements to client program insights to industry thought leadership, check back regularly to stay in the know about all things GMR.


Jane Uy-Ramos joins GMR as Vice President of Talent Development

Jane Uy-Ramos has joined GMR Marketing as the agency’s new Vice President of Talent Development....


Last Woman Standing: How to Retain Women in Leadership

At this point in my career, I’m used to being the only one. Whether you’re in advertising or finance, there aren’t many of us left in senior leadership. But for the women who still sit at the most elevated seats at the table, what makes us stay? As a newlywed with my first child on the way, I reflected on this question as my own priorities shift along the spectrum of work/life balance. Here are my...


Are you really measuring brand experiences? We are.

Measuring the effectiveness of brand experiences is what clients have been asking agencies forever. GMR has the answers...


How We Cracked the Code on Measuring Brand Experience

The GMR Brand Experience Index© is five years of our intense data science work brought to life. GMR’s Chief Strategy Officer Elke Jones provides a glimpse into the process of conceptualizing and creating it...


Structuring a Story: The Art of Information Architecture

Although Information Architecture (IA) is typically approached from a practical place, there’s room for creativity. StoryMaker and Lead User Experience (UX) Designer Julie Posh Dykstra shares her knowledge about IA and the roles it can play in structuring a story...


These Are Not the Trends You're Looking For

This article isn't an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it's a reflection on the role of identity, self-expression, being human, and community will have on marketing in the coming year...


Context, Culture, Creative: Designing for Super Bowl Sunday

The Décor program is a bold, visual announcement that NFL has arrived for Super Bowl week, transforming the host city, putting fans at the center of the heart-pounding excitement - not to mention an immense cultural phenomenon. I wrote on what it means to squeeze purpose, impact and joy into a 90-minute event....


GMR Announces Tyson Webber as 3rd CEO in Agency's History

Today, GMR Marketing announced a transition in leadership, as Tyson Webber becomes the third CEO in the agency’s 40-plus year history. Webber, who has served as GMR’s President since January 2016, is succeeding Cameron Parsons, who became GMR CEO in January 2015 and will now step into an elevated leadership role across multiple Omnicom Experiential Group agencies, including The Story House and TRO...