Insights

Latest News

From new hire announcements to client program insights to industry thought leadership, check back regularly to stay in the know about all things GMR.

08/01/2025

July's All-Stars: Experiences, Innovations, and Community

Chief Experience Officer Max Lenderman and Chief Strategy Officer Elke Jones tackle hot topics on the Voice of Experience podcast, discussing experiential market gaps to memory science. Wrapping up all of GMR's July news, this edition highlights live event coverage at the WNBA All-Star Game and major brand activations from HPE, Xfinity, and McCain Foods, showcasing how these top brands are making ...

07/31/2025

Off to an Award Worthy Start

2025 is shaping up to be a standout year at GMR Marketing. From agency accolades and breakthrough campaigns to StoryMaker recognition, here’s a look at what we’ve earned so far....

06/30/2025

New Hires, Promotions, Experiential Wins, and Industry Innovations

June was a whirlwind of wins, as we welcomed new leadership and celebrated the addition of top-tier executives at GMR, empowering growth across the board. Globally, we made waves from the Formula 1 Barcelona Grand Prix to Nashville's Xfinity activations....

06/17/2025

GMR Marketing Enhances AI Capabilities, Hires Three New Executives

GMR Marketing’s advancement of its world class data-driven solutions practice for brands took another step forward today with the hiring of three executives across its client consulting, creative, and growth departments....

06/09/2025

GMR Adds to List of Firsts, Promotes Krista Hansen as Chief Creative Officer

GMR Marketing, an Omnicom-owned experiential agency renowned for creating unforgettable brand experiences, has elevated Krista Hansen to Chief Creative Officer (CCO), marking another historic first for Krista and the agency....

06/02/2025

Standout Moments in May: Bold Risks, AI Revelations, and Industry Celebrations

Fueled by creativity and innovation, we navigated May with bold brand engagements, insightful podcasts, and major industry milestones. Here are some of the highlights...

05/01/2025

April Showstoppers: Laughs, Activations, and Awards in a Month of Memorable Moments

Fueled by the fresh energy of spring, we charged into April with impactful experiences and standout activations. Here are some of the highlights from this past month...

03/31/2025

From Chelsea Market to the Red Carpet: GMR's March Highlights

Taking full advantage of the momentum we felt from last month, GMR moved into March with force. Check out some of the standout moments from this past month....