Insights

Latest News

From new hire announcements to client program insights to industry thought leadership, check back regularly to stay in the know about all things GMR.

02/14/2024

GMR supports Google in expansion of women’s sports commitment via NWSL partnership

GMR supports Google in expansion of women’s sports commitment via NWSL partnershi...

01/22/2024

2023 DEI YEAR IN REVIEW SHOWCASES GMR MARKETING’S CONTINUOUS COMMITMENT TO INCLUSIVE AND EQUITABLE PRACTICES

GMR Marketing released its 2023 DEI Year in Review today, highlighting the agency’s diversity, equity and inclusion advancements in its internal culture, social impact initiatives, and the work it creates and delivers for clients. ...

11/28/2023

GMR'S Meeting & Incentives: Partnerships for Enhanced Experiences

The COVID-19 pandemic may be in the rear-view mirror, but we’re still discovering how COVID has impacted the meetings and incentives industry over 3 years later. Patricia Faron, one of GMR's M+I experts, examines this trend and shares her advice for continually redefining our new normal...

11/09/2023

Looking Beyond Demographics with AI

Rather than targeting a specific demographic, brands marketers are looking for more engaged consumers who are loyal to their products. But how do we take demographics out of our marketing mindset? GMR’s Director of Data Science Mary Willcock talks the benefits of AI and data to align with consumers over behavior patterns rather than relying solely on demographics for audience targeting. At GMR, we...

11/07/2023

50 Most Marketable Athletes of 2023

50 Most Marketable Athletes of 2023...

10/31/2023

The NFL's Approach to London Games Provides Blueprint for Properties

In 2007, London hosted the NFL’s first overseas regular season game. Since then, interest in American football has continued to increase abroad. On October 15, GMR’s Jake Deitcher attended the Baltimore Ravens-Tennessee Titans game at Tottenham Hotspur Stadium in London. In this piece, he examines how the NFL’s international strategy can be used by those leagues and brands trying to penetrate the ...

10/30/2023

Six Countries Will Host FIFA World Cup 2030 Matches

The FIFA World Cup 2030 is going bigger and across more countries and confederations than ever before. Let’s talk format because it’s unique. The event will feature single opening matches in Uruguay, Paraguay, and Argentina for the centennial celebrations of the first World Cup. All subsequent matches will take place across the three host countries—Spain, Portugal, and Morocco...

10/26/2023

Purposeful Partnerships Push the Industry Forward

From Barbie to the NFL, brand partnerships have been front and center in everyone's feed recently. GMR’s Senior Vice President of Partnerships Casey Gartland shares his thoughts on how we keep pushing the industry forward - with intentional partnerships that serve a greater good and reflect a brand’s core values. He gives us a sneak peek at some upcoming work and his hot take on what he believes i...