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Navigating new international markets is a differentiator for GMR's clients. We'd love to work together to get your brand on the next global stage...

GMR supports Google in expansion of women’s sports commitment via NWSL partnershi...

GMR Marketing released its 2023 DEI Year in Review today, highlighting the agency’s diversity, equity and inclusion advancements in its internal culture, social impact initiatives, and the work it creates and delivers for clients. ...

The COVID-19 pandemic may be in the rear-view mirror, but we’re still discovering how COVID has impacted the meetings and incentives industry over 3 years later. Patricia Faron, one of GMR's M+I experts, examines this trend and shares her advice for continually redefining our new normal...

Rather than targeting a specific demographic, brands marketers are looking for more engaged consumers who are loyal to their products. But how do we take demographics out of our marketing mindset? GMR’s Director of Data Science Mary Willcock talks the benefits of AI and data to align with consumers over behavior patterns rather than relying solely on demographics for audience targeting. At GMR, we...

50 Most Marketable Athletes of 2023...

In 2007, London hosted the NFL’s first overseas regular season game. Since then, interest in American football has continued to increase abroad. On October 15, GMR’s Jake Deitcher attended the Baltimore Ravens-Tennessee Titans game at Tottenham Hotspur Stadium in London. In this piece, he examines how the NFL’s international strategy can be used by those leagues and brands trying to penetrate the ...

The FIFA World Cup 2030 is going bigger and across more countries and confederations than ever before. Let’s talk format because it’s unique. The event will feature single opening matches in Uruguay, Paraguay, and Argentina for the centennial celebrations of the first World Cup. All subsequent matches will take place across the three host countries—Spain, Portugal, and Morocco...

From Barbie to the NFL, brand partnerships have been front and center in everyone's feed recently. GMR’s Senior Vice President of Partnerships Casey Gartland shares his thoughts on how we keep pushing the industry forward - with intentional partnerships that serve a greater good and reflect a brand’s core values. He gives us a sneak peek at some upcoming work and his hot take on what he believes i...

GMR's Executive Operations Director Diana Klassen is responsible for leading the team of individuals who help to project manage and operationalize our experience design team's work. She's letting us in on her secret to leadership success: kindness. Diana has used this tool as her North Star throughout her career, guiding herself and others to reach for greatness, transcend limitations and create r...

As we race towards one of the biggest sporting events on the planet, GMR FC is actively advising clients and brands on positioning and activation. The period leading up to the FIFA World Cup 2026 is a critical time to establish authenticity and move swiftly to procure the best suited brand opportunities...

We're in the midst of the 2023 Rugby World Cup, and GMR’s Paris-based Senior Account Director of Global Operations Thomas OUDART was lucky enough to hit the pitch and watch a match. With Paris 2024 on the horizon, Thomas is pulling from his fan experience at the Rugby World Cup to make recommendations for creating an unforgettable Olympic & Paralympic Games...

For more than 10 years, GMR has been among the Top 100 event agencies on Event Marketer's IT List—and 2023 is no different! This year we were recognized for the launch of the inaugural GMR Brand Experience Index© and for leading the way with investments in thought leadership and data science...

GMR's data science practice, SOLE Science™, is key to our ability to inform client solutions and maximize the power of live experiences for brands. Our SOLE Science™ Strategy Director Katherine Birschbach showcases this practice in action through a demonstration of how we use our data science capabilities to inform and create memories at LGBTQIA+ focused events...

Brands, you don’t have to tug on the heartstrings to forge a connection with your audience. GMR’s Senior Strategy Director Irina Ioffe is shining a light on an approach that 90% of people say they are more likely to remember...

Great Place To Work® and Fortune have selected GMR Marketing for the 2023 Fortune Best Workplaces in Advertising & Marketing™ List....

With AI's role in our world expanding rapidly, GMR’s SVP of Digital Products, Hugo Bernardo, is sharing how we can leverage technology while maintaining human connection. For brands, this means keeping customer experience at the center with human-centric technology that delivers experiences that create lasting memories...

Chris Lierman, GMR’s Senior Director of Strategy, and Max Lenderman, GMR’s Chief Experience Officer, are diving into the new frontier of experiential marketing: Transformation Economy. Interested in telling stories and creating experiences that are full of joy, fulfillment and awe? It all starts with understanding that audiences are looking to connect with brands through values...

Let’s look at the FIFA Women’s World Cup 2023. With unprecedented interest from brands and fans, the question remains: has female athlete representation in media/marketing grown to meet the moment?...

We are celebrating one year out from Paris 2024, GMR's 18th Olympic and Paralympic Games! Here are some tips for solving the staffing puzzle...

The first couple of matches are well underway for the FIFA Women's World Cup 2023 in Australia and New Zealand, but myself and others from GMR FC have already been on the ground for over 50 days. Find out what we've noticed and how it impacts brands looking to activate at future multi-nation sponsorships below...

As the United States approaches the biggest single soccer weekend in the nation’s history, GMR Marketing, in partnership with boutique advisory agency 18K Sports, has launched GMR FC, a team of experts focused on helping brands Experience Football....

Max Lenderman Joins GMR Marketing as First Chief Experience Office...

Messi is coming to America. The U.S. Women’s National Team is in pursuit of a third straight Women’s World Cup title. The 2026 FIFA World Cup will be the most significant single-sport event to hit North American soil in our lifetimes. The U.S. soccer ecosystem is flourishing but also entering a three-year period where reaching and keeping audiences will be critical...

Jane Uy-Ramos has joined GMR Marketing as the agency’s new Vice President of Talent Development....

I recently presented to a group of executives, and I led with the assertion that diverse teams – as opposed to homogenous ones – have a higher potential for conflict and distrust. The group was surprised at the brazenness of this statement, as we have all come to know that diverse teams are more innovative. But it is not enough to only hire diverse teams. We're looking for emotionally and cultural...

I was lucky to be part of the Sports Business Journal’s ALL IN Conference last week, where I had the privilege to elevate two important voices in the disability community, Team USA Paralympian Ezra Frech, and his father Clayton Frech, CEO and Founder of Angel City Sports. Our conversation was not only an invitation for brands to enter the disability space but a call to action for brand marketers t...

Hybrid experiences CAN be awesome and inclusive! Check out how......