Insights

Latest News

From new hire announcements to client program insights to industry thought leadership, check back regularly to stay in the know about all things GMR.

03/31/2025

From Chelsea Market to the Red Carpet: GMR's March Highlights

Taking full advantage of the momentum we felt from last month, GMR moved into March with force. Check out some of the standout moments from this past month....

03/01/2025

From Super Bowl to Pickleball: GMR's February Highlights

Things didn’t slow down in February. In fact, they seemed to heat right up. Here are the highlights....

01/31/2025

Stay in the Game: The GMR January Rundown – Wins, Work, and More

Catch up on GMR's exciting January with highlights including Max Lenderman's insights from CES 2025, our work with Comcast for the new Philadelphia arena naming rights, and our Campaign US Experiential Agency of the Year shortlist. Stay in the loop with our latest news from LinkedIn, Instagram, and industry publications while diving into a memorable month at GMR...

07/31/2024

GMR Marketing Launches “The Voice of Experience” Podcast

Industry veterans Max Lenderman and Elke Jones to host regular look at the science of memorability and how it impacts brand...

07/08/2024

GMR Announces First-Ever Head of Sustainability Hire

GMR Announces First-Ever Head of Sustainability Hire. Long-time GMR StoryMaker Fran Sutter will fill new role. ...

06/24/2024

GMR partners with Milan-based, Omnicom Experiential Agency TRO ahead of Milano Cortina 2026

We’re combining forces with TRO Italy to bring TRO’s deep local knowledge of the Italian market and GMR’s 30+ years of Olympic and Paralympic experience to brands’ looking to leverage the power of the Olympic and Paralympic movement during Milano Cortina. This partnership is only enhanced by the shared processes and resources that exist across Omnicom Experiential Group (OEG), of which both agenci...