Latest News

From new hire announcements to client program insights to industry thought leadership, check back regularly to stay in the know about all things GMR.


Structuring a Story: The Art of Information Architecture

Although Information Architecture (IA) is typically approached from a practical place, there’s room for creativity. StoryMaker and Lead User Experience (UX) Designer Julie Posh Dykstra shares her knowledge about IA and the roles it can play in structuring a story...


These Are Not the Trends You're Looking For

This article isn't an indictment of the plethora of reflections, trends, and predictions for 2023. Rather, it's a reflection on the role of identity, self-expression, being human, and community will have on marketing in the coming year...


Context, Culture, Creative: Designing for Super Bowl Sunday

The Décor program is a bold, visual announcement that NFL has arrived for Super Bowl week, transforming the host city, putting fans at the center of the heart-pounding excitement - not to mention an immense cultural phenomenon. I wrote on what it means to squeeze purpose, impact and joy into a 90-minute event....


GMR Announces Tyson Webber as 3rd CEO in Agency's History

Today, GMR Marketing announced a transition in leadership, as Tyson Webber becomes the third CEO in the agency’s 40-plus year history. Webber, who has served as GMR’s President since January 2016, is succeeding Cameron Parsons, who became GMR CEO in January 2015 and will now step into an elevated leadership role across multiple Omnicom Experiential Group agencies, including The Story House and TRO...


Environmental Sustainability: A Better Business & Planet

As California dries out after being battered by the most significant rainfall in more than 150 years, and ski hills in Switzerland are forced to shut down mid-winter due to having no snow, we are once again faced with the harsh realities of climate change. Brands have an obligation to consider their impact on the planet and leverage their role in the global community, the strength of their voice, ...


My FIFA World Cup experience in Qatar - A paradoxical juxtaposition

I’m just off the plane from my fifth FIFA World Cup. While my thoughts and emotions are fresh, I wanted to share my on-the-ground observations with you...


Blockchain and Brands at the FIFA World Cup

Passion points like sports and entertainment are great ways for brands to interact with mass audiences and build recognition. Global football has led the evolution of strategic collaborations that have formed world-class experiences, especially with emerging technology. While several brands and sports properties are showcasing NFT projects and other collaborations with blockchain, the fall of FTX ...


Community Impact in a Virtual World

At the start of 2022, GMR launched our Agency Experience Councils (AECs) – groups that impact the culture of GMR and drive advancements in the StoryMaker experience across wellness, sustainability, community, and connection. When we set out to establish our corporate social responsibility strategy, we knew that community involvement in a virtual world would be more important than ever before. It ...