Competition Lives Here
We took Nissan’s beloved Heisman House college football TV spots and invited the world inside.
Experience Design
Sensorial Technology
Connected Activations
Behavioral Intelligence
Purposeful Partnerships
A WHOLE NEW GAME PLAN
We wanted to build an incredible live experience. Then… Covid hit.
Several football legends move into a mansion together, and hijinks ensue: that’s the premise of Nissan’s popular, long-running Heisman House TV spots. When GMR joined the project, we planned to build a pop-up mansion and bring it to campuses nationwide. But the pandemic made a live tour impossible. We needed to pivot.
the story we made
From the beginning, we wanted to take the Nissan Heisman House story and make it something that college football fans could experience for themselves. We still did that! Just virtually.
Fans worked their way up the leaderboard with three original video games that were created in-house.
Oh yeah, remember that touring pop-up mansion we mentioned? It’s packed with gaming experiences, photos ops, celebrity DJs and more, and it’s starting to tour college campuses in late 2021.
HOW WE BUILT IT
A multimedia shoot
Two production crews worked under Covid-safe conditions to capture content for VR, AR, digital and social. Meanwhile, our digital wizards created picture-perfect 3D models of the Heisman trophy, Nissan vehicles and more.
THE RESULTS
150M+
impressions for the digital experience
75%
of visitors were more likely to consider purchasing a Nissan vehicle
Visitors spent an average of 2:21 on the site, far exceeding the industry standard of 45 seconds per visit.
2/3
of visitors told at least one other person about their experience
Social strategy & amplification
Graphic & environmental design
3D rendering
Motion graphics design
VR & AR
Platform, game & web development
UX, web & mobile design
Partnership & sponsorship strategy
Experiential fabrication & on-site installation
Custom production, prototyping & productization
And many more