Becoming the #1 Brand at the NCAA Final 4
“Nissan 4 the Win Weekend," a multi-dimensional activation spanning both the Men’s Fan Fest and Women’s Tourney Town, was designed for inclusivity, excitement and sustainability, maximizing fan interaction and vehicle exposure.
Bring NCAA fans onsite and at home more of the basketball content they crave -- placing Nissan at the center of the conversation, amplifying their brand reach, and forging deeper connections with basketball fans.
the story we made
Four star-studded teams in a first-ever 4v4 tournament onsite at the Tourney, with an added a four-point shot in the mix.
30 partnered up legends, Hall of Famers and creators balling hard in front of their fans.
A redefinition of Nissan’s approach to experiential marketing, setting new benchmarks for engagement, lead generation and social impact.
THE RESULTS
3K+
Registrations up 25% YoY
13K+
Vehicle engagements up 181% YoY
900+
Qualified leads up 61% YoY
31.5M
Impressions up 178% YoY
231K
Social/media engagements up 42% YoY