Redefining the Athlete Interview
We transformed a small space reserved for media in Team USA House to deliver Xfinity's most successful Instagram campaign…ever.
Prove that Xfinity was America's fastest connection to the Olympics by connecting athletes to Instagram fans in the fastest…and most hilariously shareable…ways possible.
the story we made
Through the meticulous design of the experience -- like the entirely hand-drawn space -- to the engaging interactions with Team USA athletes -- like "Is a hot dog a sandwich?" -- the campaign created social content gold.
“Fast Break” content format turned traditional interviews into 60-second games among athletes, capturing authentic reactions and shareable moments.
Designed both experience and efficiency – five hidden cameras, Instagram-optimized sight lines, and a rapid editing suite enabled content delivery within hours of medal moments.
THE RESULTS
34X
More Social Value Than Previous IG Campaign
64
Athletes contracted up from 16
5.4M
Engagements on IG (2% RATE)
4X
Better Engagement than Xfinity Olympics on TikTok and Facebook Combined
Shortlisted: Adweek Experiential Awards 2025