Free Whitepaper Download

"Meet the YFF: Young Female Festivalgoers Take the Stage" is GMR's proprietary research into one of today's most instrumental forces evolving music festivals and music festival sponsorships—young female festivalgoers.

Our in-depth music festival report will help brands:

  • Learn about YFFs' likes, interests and values
  • Understand YFFs' behavior, preferences and pain points
  • Identify specific opportunities for authentic brand engagement




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New head of DEI will drive diversity action plans across the business