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"Meet the YFF: Young Female Festivalgoers Take the Stage" is GMR's proprietary research into one of today's most instrumental forces evolving music festivals and music festival sponsorships—young female festivalgoers.
Our in-depth music festival report will help brands:
- Learn about YFFs' likes, interests and values
- Understand YFFs' behavior, preferences and pain points
- Identify specific opportunities for authentic brand engagement