Free Whitepaper Download

"Meet the YFF: Young Female Festivalgoers Take the Stage" is GMR's proprietary research into one of today's most instrumental forces evolving music festivals and music festival sponsorships—young female festivalgoers.

Our in-depth music festival report will help brands:

  • Learn about YFFs' likes, interests and values
  • Understand YFFs' behavior, preferences and pain points
  • Identify specific opportunities for authentic brand engagement



The Brandemic Study

COVID-19 Confirms the Power of Experience

10 Ways Sponsors Can Support the Olympic Movement Right Now

Demonstrating leadership, innovation and brand purpose

GMR Welcomes Aliah Berman

New head of DEI will drive diversity action plans across the business

Black History Month

Honoring Black leaders throughout history