Female Fans + Festivals
5 ways for brands to connect
At SXSW 2017, GMR hosted the panel “What Young Women Want from Music Festivals,” exploring marketing challenges at festivals and ways for brands to connect with young female fans (YFFs).
Jackie Woo, Director of Global Sports + Entertainment Consulting at GMR, moderated the panel, which included concert promoter Karly Tuckness from C3 Presents, talent manager Dan Kruchkow from Crush Music, and young female festivalgoer Mason Endres who attends UT Austin.
The group discussed the evolution of music festivals and ways for brands to make their mark with YFFs. Here are five things brands can do to connect with the female fan, according to the panel.