Jersey Patch Deals
The future of sponsorships?
The 2017-2018 basketball season kicks off a three-year trial period by the NBA to test the effectiveness and response to placing sponsor logos on team uniforms—uncharted territory for the NBA. The jersey patch is not an advertisement or even a traditional sponsorship, but a sort of naming rights agreement. The patches are the closest a brand will come to the entitlement of a major North American sports team in the foreseeable future.