Stay in the Game: The GMR January Rundown – Wins, Work, and More
- Jan 31, 2025
In case you missed any GMR news in January, here’s a rundown of our latest wins, work, and more from LinkedIn, Instagram, and industry publications:
- GMR Chief Experience Officer Max Lenderman was on the ground with a team of our StoryMakers at CES 2025, and his observations on the top trends intersecting marketing and agentic AI were the subject of a piece in ADWEEK, which you can read here, and you can hear his thoughts here from a CES-themed episode of our podcast, The Voice of Experience.
- #GMRClient Comcast was part of some exciting sports news in its hometown of Philadelphia, and we’re looking forward to helping them bring to life the naming rights partnership for the new world-class area serving as the home of the NBA’s 76ers and the NHL’s Flyers: Link
- Frito-Lay was one of the most memorable brands of 2024 based on our annual GMR Brand Experience Index© report, and GMR Executive Strategy Director Dennis Jenders broke down why here.
- Our 2024 Impact & Inclusion Year in Review reflected on the monumental strides we took in 2024, moving from DEI to I&I, as we nurture an innovative and inclusive work environment that directly translates into culturally relevant work and unforgettable memories for brands. You can read the full report here.
- GMR President and CEO Tyson Webber traveled to Fort Lauderdale for an Association of Pickleball Players (APP) event with #GMRClient Humana: Link
- GMR was chosen a finalist for The Campaign US Experiential Agency of the Year award! We’re pumped to be on the big stage in New York on March 26 to see who takes home to honors. Learn more about the entire US awards shortlist at Campaign’s website.
