New Hires, Promotions, Experiential Wins, and Industry Innovations
Growth Manager
- Jun 30, 2025
Max and Elke keep yapping on the Voice of Experience Podcast.
They delve into topics such as purpose-driven advertising, the influence of creators, and the future
of AI in Live from Cannes 2025.
We made waves with new leadership and significant milestones.
GMR announced that Krista Hansen has been named our newest Chief Creative Officer. To celebrate this achievement, she sat down with Adweek to discuss her history at GMR and her role in championing human-centered creativity.
Chief Partnership Officer Jessica Giordano was featured in a Sports Business Journal article investigating the sponsorship landscape as we near LA28.
We announced the addition of three top-tier executives to our team: John Shumate (SVP, Client Consulting), Corban Baxter (EVP, Products), and Gozie Nwabuebo (SVP, Growth Transformation).
The Talent Development team is a finalist in the 2025 Oncon Icon Awards. In 2024, our TD team conducted 86 learning sessions, introduced 15 new courses, and saw 1,244 StoryMaker enrollments.
We are proud to announce that GMR made Event Marketer's It List again. For over a decade, we've held a spot as a Top 100 event agency.
StoryMakers popped up around the world.
We supported our HPE client at the Formula 1 Barcelona Grand Prix, offering immersive track access, premium hospitality, and exclusive events.
Xfinity boomed at CMA Fest with the Xfinity Extra Bar. The excitement doesn't end in Nashville; stay tuned for more Xfinity is Booming activations coming soon!
Senior Account Director Jared Aeschbach attended the LPGA’s U.S. Women's Open at Erin Hills, where he witnessed firsthand the evolving landscape of women's sports partnerships.
Account Supervisor Elisabeth McCray spent two days at the Sports Business Journal Brand Innovation Summit, where she learned about the constant change the industry is experiencing.
Our SOLE Science™ Strategy Coordinator, Meg Stewart, analyzed what brands are doing in the experiential space—from Simply Pop's activation at the California Roots Festival to Red Bull and Lyft's presence at the Governors Ball.
Finally, Chief Experiential Officer Max Lenderman shared some hot takes from the Cannes Lions International Festival of Creativity.
